Wow! An edible drone with extruded vegetable spars that can be flown into famine-affected areas! Reworded press release posts popped up everywhere last week with this image attached. Ian Bogost wasn't buying it
Bogost links prototype art created by venture capital seekers to to the long history of conceptual fine art, like Manzoni's 1961 pieces titled Artist's Shit. He draws a line from Manzoni to Windhorse Aerospace, who sold Facebook the concept of drone-based internet delivery for $20 million in 2014. Bogost explains how this VC bait works in theory and practice:
Conceptualism has one gimmick—that the idea behind the work has more value than the work itself. As it happens, that’s not a bad definition of securitization, the process of transforming illiquid assets into financial instruments. Whether Windhorse’s edible drones really work, or whether they could effectively triage humanitarian crises is far less important in the short term than the apparent value of the concept or the technology. If humanitarian aid doesn’t work out, the company can always “pivot” into another use, to use that favorite term of start-ups. What a company does is ultimately unimportant; what matters is the materials with which it does things, and the intensity with which it pitches those uses as revolutionary.
• Tech Start-Ups Have Become Conceptual Art (The Atlantic / Ian Bogost)
Verso is a lovely documentary about embroidery artist Cayce Zavaglia (previously), who creates beautiful portraits via embroidery.
Zayd Manck constructed this incredible model of midtown Manhattan entirely from recycled electronic components. The astounding diorama is 165 x 80cm (5’5″ x 32″). (via Neatorama)
Hungarian illustrator Sándor Vámos is a master of anamorphic illusions, 3D drawings that emerge from the paper. Don’t miss his time-lapse videos either. (via Laughing Squid)
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When it comes to redesigning or renovating a living space, envisioning changes before they occur can be tricky for most. Thankfully, the web is home to tools that can remove some of the guesswork, like Live Home 3D Pro for Mac. This app lets you create detailed and furnished floor plans for everything from sheds and […]
For many startups and fledgling businesses, web hosting — and the fees associated with it — can take a sizeable chunk out of the company budget and limit growth down the road. But, that’s not to say there aren’t hosts out there who can get your site online while staying within your budget. Arch Hosting is a […]