From the THX sound to Windows startup chimes, audio is a key weapon in the psychological branding arsenal. In this video from Wired, Andrew Stafford (Co-Founder & Director at Big Sync Music) and Steve Milton (Founding Partner at Listen) provide commentary on some of the most famous.
There was a time, Stafford says, when the Nokia ringtone was being played 20,000 times a second. [via MeFi]
Encore: the story behind Sosumi, the most annoying Mac sound.
In the Savvy Pscychologist, clinician Ellen Hendriksen of Boston University’s Center for Anxiety and Related Disorders, looks at the profound psychological and physiological impacts of feeling awe, whether it comes from looking up at the expansive night sky or hearing an incredible musical performance. She reflects on scientific evidence that awe makes us “feel small” […]
ASAP Science provides some excellent tips for intensive, last-minute studying of just about any subject where you need to remember a lot of information. The video covers a lot of ground, from memory palaces and cortisol to metacognition to other things I can’t remember because I didn’t study enough.
Joei Henney, 65, of Strinestown, Pennsylvania has an alligator as his registered emotional support animal. According to Henney, the 5-foot alligator, named Wally, helps Henney manage his depression. Apparently, the reptile is very generous with his hugs. From the Philadelphia Inquirer: A man who answered an e-mail from a reporter about Wally from the web […]
Kudos to those of us who have chosen a less wasteful third option to “paper or plastic” at the supermarket or club stores. Tote bags are reusable, but they can be a pain to tote around. Here’s an upgrade to that planet-saving measure. The Club Cart Lotus Trolley Bag is that rare tote you’ll want […]
Looking for a career in IT, gaming or software development? In the ever-changing world of the internet, versatility is your biggest asset. In other words, mastering Java might not cut it in an interview if you don’t know C#. However, there’s a bundle that covers the essentials in most any language. The Legendary Learn to […]
Getting a set of cookware that will outlast you is one of those signs you’ve truly grown up. It used to be easy to find durable materials that also cook well, but these days it can be hard to tell what’s quality and what brands are coasting by on a recognizable name. Well, there’s at […]