From the THX sound to Windows startup chimes, audio is a key weapon in the psychological branding arsenal. In this video from Wired, Andrew Stafford (Co-Founder & Director at Big Sync Music) and Steve Milton (Founding Partner at Listen) provide commentary on some of the most famous.
Influence: The Psychology of Persuasion is Robert Cialdini’s absolute classic book outlining six principles that you can use to convince people to do things and/or defend yourself against coercion. I hadn’t seen this 2012 animated explainer video above narrated by Cialdini and Steve Martin, not the comedian but rather co-author of Yes! 50 Scientifically Proven […]
The Decoy Effect is a simple but powerful trick that marketers use to influence you to buy something that is bigger or more expensive than you need or want. I fall for this every time I go to the movies and think I’m going to buy the medium popcorn but end up getting the large […]
Trying to see the world through someone else’s eyes is a great way to build empathy and understanding between people. Turns out, this approach — when taken literally — also works with robots. Researchers from the University of Bourgogne, University of Trento, and their colleagues used a head-mounted display to put people “inside” a robot […]
We have a theory about those throw blankets that are barely big enough to cover your legs. The only people who seem to make them or use them are grandmothers, and the blankets are only that small because Nana got bored halfway through the sewing job. Look, we’re sure she means well. But if you […]
Remember when the default state of your online presence was anonymity? That’s not so clear-cut anymore, and the worst part is you may not even know who is using your data or what they’re using it for. Small wonder that so many people are choosing to surf through virtual private networks. VPNs filter web access […]
Get ready for the stream of your dreams, binge-watchers. There’s a contest afoot, and at stake is a lifetime subscription to Netflix. All you have to do is sign up, and you’re entered to win this ultimate Netflix plan. When does it expire? Only when you do. And hey, just in case you need something […]