From the THX sound to Windows startup chimes, audio is a key weapon in the psychological branding arsenal. In this video from Wired, Andrew Stafford (Co-Founder & Director at Big Sync Music) and Steve Milton (Founding Partner at Listen) provide commentary on some of the most famous.
In 2016 researchers created a variety of “dissuasive cigarettes” to find out which kind was the biggest turn-off. “A ‘minutes of life lost’ stick was the most aversive of the stimuli tested,” reported the researchers. From Weird Universe (which has a photo of the cigarettes described below): One of these cigarettes had a “smoking kills” […]
For decades, the "bystander effect" (previously) has been a bedrock of received psychological wisdom: "individuals are less likely to offer help to a victim when other people are present; the greater the number of bystanders, the less likely it is that one of them will help."
When Yale research psyhcologist Irving Janis coined the term "groupthink" in 1972, he identified eight symptoms of the pathology: the "illusion of invulnerability"; a "belief in the inherent morality of the group"; "collective rationalization"; "out-group stereotypes"; "self-censorship"; the "illusion of unanimity"; "direct pressure on dissenters" and "self-appointed mindguards."
Spring cleaning time is right around the corner, and, if we’re being honest, the whole thing is kind of a drag. But keeping your home clean in any season is necessary for both health and happiness, so why not make it a little less daunting? The correct tools help make any work easier, and that’s […]
Quality knives matter — and in more ways than you might expect. At the most basic level, having a functioning set of proper kitchen knives means you can actually get in a kitchen, start putting together a meal and have the right tools to handle all tasks. From the blunt force of the clever to […]
You kill it at the gym all week, your nutrition is dialed in, and you’re drinking so much water that your spare time is spent walking back and forth to the bathroom (way to get those steps in!)—so how do you take things to the next level? By focusing on recovery. A proper post-workout routine, […]