From the THX sound to Windows startup chimes, audio is a key weapon in the psychological branding arsenal. In this video from Wired, Andrew Stafford (Co-Founder & Director at Big Sync Music) and Steve Milton (Founding Partner at Listen) provide commentary on some of the most famous.
There was a time, Stafford says, when the Nokia ringtone was being played 20,000 times a second. [via MeFi]
Encore: the story behind Sosumi, the most annoying Mac sound.
Bad News is a free webgame created by two Cambridge psych researchers; in a 15-minute session, it challenges players to learn about and deploy six tactics used in disinformation campaigns ("polarisation, invoking emotions, spreading conspiracy theories, trolling people online, deflecting blame, and impersonating fake accounts").
You might think that when someone finds a wallet on the street, they’re less likely to return it if there’s cash inside. But you’d be wrong. According to a new three-year study across multiple countries, people are more inclined to return wallets stuffed with money. The more cash, the more likely they’ll turn it over […]
In 1851, Michael Faraday secretly measured the muscle movements of Ouija board users who believed that the planchette was under ghostly control. According to Faraday, the users were unconsciously moving their muscles and but truly thought a spirit was pushing the planchette. A few decades later, physiologist William Carpenter dubbed this the “ideomotor effect.” To […]
Theoretically, there’s never been an easier time for marketers. The ubiquity of social media means a good word – or a good brand – can spread like wildfire with very little effort. But as limitless as the internet is, there’s a lot of competition and noise to contend with. And the vast graveyard of failed […]
They might be the shiny new thing, but AirPods aren’t for everybody. Maybe you’re looking for a new sound or you understandably lost those tiny buds during a brisk run. If so, here’s 10 headphones and earbuds that break out of the Apple mode with a return to quality and wearability. Klipsch R5 Bluetooth Neckband […]
When it comes to passwords, there’s no such thing as paranoia. You want them secure and complex, and you definitely don’t want to repeat them on all your accounts. The trouble is, the internet seems to keep growing. And so do those accounts. Just one lockout from an important email or banking site is enough […]