New museum all about failure to open in Sweden


What do "Bic for Her" pens, electric facial rejuvenation mask, and Trump: The Game have in common? They were all bizarre and ridiculous commercial products that tanked in the marketplace. This summer, the Museum of Failure will open in Helsingborg, Sweden to celebrate such bumbles and fumbles, along with other products that were bested by competition or simply too ahead of the times for their own good. The curator is Samuel West, a psychologist who studies the science of creativity. From Smithsonian:


"I got tired of all of this glorifying of success, especially within the domain of innovation where 80 to 90 percent of all projects fail," he tells Smithsonian.com. Perhaps as a way to counter the trumpets of success, he started collecting products that represented failure. He says he had no purpose at first, but thought that it was a fun hobby...

Technological gadgets that failed are a big category at the museum. "I could open a whole museum with only smartphones," West says. But other industries are good at making duds as well. Colgate tried to sell beef lasagna. Harley Davidson marketed a perfume.





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