We tend to think of dreams as being really weird, but in truth about 80 percent of dreams depict ordinary situations.We’re just more likely to remember and talk about the strange ones. Information we don't understand can often rouse our curiosity, particularly in the presence of strong emotion. Just like someone having a psychotic experience, the emotional pull of dreams make even the strangest incongruities seem meaningful, and worthy of discussion and interpretation.
These reasons are why most of your dreams are going to seem pretty boring to most people.
But if you’re going to talk about some of your dreams, pick the ones in which you deal with a problem in some new way. The negativity bias would make them more interesting than your happy dreams, and if you feel you learned something about how to deal with a threat, maybe your audience will too.
While people talk a lot about what they see in their dreams, and the visual language of dreams is well-studied by psychologists, what we hear when dreaming is rarely discussed or scientifically explored. Recently though, researchers at Norway’s Vestre Viken Hospital Trust and the University of Bergen conducted a small study to quantify the auditory […]
Jenna Evans had a dream that she and her fiancé were on a train when bad guys appeared. To protect her new 2.4 carat engagement ring, she swallowed it. In the dream. And in reality. “I popped that sucker off, put it in my mouth and swallowed it with a glass of water,” she wrote […]
Mattress company Casper opened The Dreamery in Manhattan’s SoHo neighborhood. For $25, you get a 45 minute session in one of the nap pods. You can even borrow a pair of pajamas for your snooze. And of course after you pay for this demo of Casper mattresses, you can buy your very own at their […]
First, they were all about serving a protective necessary function. But now, about 10 weeks after the explosion of the COVID-19 outbreak, face masks are beginning to serve a different role. Just like all the fashion accessories that came before them, face masks are now showing off a little piece of ourselves to the everyday […]
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]