Apple released this lovely new commercial featuring Carl Sagan reading from his magnificent 1994 book Pale Blue Dot: A Vision of the Human Future in Space, now available as an audiobook. This surprising partnership spurred Adweek to interview my friend Ann Druyan, Sagan's wife, collaborator, and creative director of the Voyager Golden Record, about being the "keeper of (Carl's) flame," her own work, and the politics of science. As always, Annie is profoundly eloquent and inspiring. From Adweek:
It feels like science has been so embattled recently, that just being a scientist, just advocating for science has become a political stance in a way that it wouldn't have been, say, six years ago.
That's a really good point, but it's also true there are perturbations. The pendulum swings back and forth.There are moments when science is considered heroic.
A good example from my point of view is that I was completely opposed to the war against Vietnam and to the institutional and social racism of the 1960s and generally America's conduct throughout the world, and yet when we landed on the moon, I was proud to be an American. Even though I knew how complicated the road to the moon had been in terms of international politics and competition in the nuclear arms race, I thought this mythic accomplishment was something that really spoke well of us. It was a rare moment for human self-esteem and American self-esteem at that time.
Think back to the 1920s and Charles Darwin on trial, and you can say it was really a political statement to believe in modern biology and be a biologist at that time. So there are these moments in history when our politics and our science diverged very dramatically, and those are moments when I think scientists have to stand up.