After 40 years of trademark threats and general grousing, the Y.M.C.A. (or at least one international branch of it) is embracing the eponymous Village People song, Y.M.C.A.: it's commissioned a cover version from singer and D.J. Boy George to promote the organization.
The decision to embrace the song – along with queerness and marriage equality – came from speaking to young people. "It was a challenging conversation for us as leaders – the baby boomers and Gen X," Crole says. "We have to let go – it wasn't about what we thought. It was about the young people."
Crole says she didn't consult with Christian organisations who oppose marriage equality. "Research shows an overwhelming link between marriage equality and mental health – we are prepared to stand up for that," she says. The organisation itself, while based on Christian values, is not associated with any one church group.
Note how even at the point of acceptance, the proverbial "baby boomers and Gen X" still have to tell themselves ever-so-slightly delusional stories about the abstract meanings of things. At least they got there!