Think you know how to make something cool? Mid-century industrial designer Raymond Leowry sure did. He's behind some of the most iconic pieces of American culture, including the Coke bottle and the Shell logo.
In this video, Derek Thompson of The Atlantic shares Leowry's effective MAYA (Most Advanced. Yet Acceptable) principle. The trick is this, Thompson says:
To sell something surprising, make it familiar. To sell something familiar, make it surprising.
Science even backs him up.
Legendary designer Dieter Rams lays out the ten principles underlying his approach to “good design.” A scene from “Rams”, Gary Hustwit’s new documentary about legendary designer Dieter Rams, with original music by Brian Eno. Motion graphics by Trollback & Co.
Steven Heller calls himself a "letterhead" -- that is, someone who collects letterhead (compare with "Deadhead"); his brief reflections on his passion for Design Observer and interesting and well-observed, but they're not a patch on the actual samples of beautiful, bygone letterhead from his collection.
Bob Goldstein, a professor of cell biology at the University of North Carolina at Chapel Hill, is also a talented graphic designer who creates fantastic “Gig Posters for Scientists” who lecture at the university. These days, Bob and his son do their own screenprinting too! Above: 12.5×19 inch hand screenprinted gig poster for distinguished scientist […]
High-def cameras are available to anyone and for much less than they were just a decade ago. Even the phones in our pockets can be used to shoot and edit short films. It’s never been easier to be a filmmaker, providing you have the technique. Enter the Film & Cinematography Mastery Bundle, an online boot […]
Breaking into the indie video game market may be easier than you think. It all starts with an idea, and then it’s a matter of finding the right development platform to bring it to life. No matter what that platform is, it’s a good bet that it’s covered in the 2019 Game Dev & Design […]
Learning a new language like Spanish doesn’t have to be hard. Either you can buy a ticket to a Spanish-speaking country, immerse yourself in the culture and pick it up intuitively – or you can do it from the comfort of the chair you’re in right now by logging on to Rocket Spanish. There are […]