Type designer Jonathan Hoefler's latest work, Inkwell, is a family of cute, hand-drawn imitations of distinctive type families of past and present. He fears that it will be compared to Comic Sans, popular with the people but reviled by the pros.
“Comic Sans is shooting for ‘informal’ but hits ‘amateurish,'” Hoefler says. “I wanted Inkwell to be informal, but proficient.” Indeed, Inkwell’s “tiny universe of fonts” contains both serif and sans versions, plus four decorative fonts including a cursive-like script, a blueprint-inspired all-caps set, even a blackletter. (“Think less ‘death announcement,’ more ‘country club invitation.'” Hoefler says.)
Inkwell's a lovely antidote to Comic Sans, but the fact you can pay $400 for it and yet find these anxieties and ironies in every line says something about the beast's power.
Sometimes I look at the dawn and I think Comic Sans may be the greatest typeface of all time. If there were another bloodsoaked civil war in this country, leaving it and half the world past it a wasteland scoured of life and beset by a heavensent grief and heartache that makes us pine for death even as we understand finally that the wrath of God lies sleeping, the armistice will be printed in Times New Roman and the new constitution in Comic Sans.
Scunthorpe Sans is a font based on Aileron that adds auto-censoring ligatures for a selection naughty words. It’s able to detect the words f***, s***, p***, t***, w***, c*** and dozens more, but with a special exemption for “Scunthorpe”; that town has suffered enough. It’s available as a free download (Aileron is CC0 1.0/No Right […]
TT2020 is “an advanced, open source, hyperrealistic, multilingual typewriter font for a new decade!” As there already are so many, why another? Creator Fredrick Brennan (previously) points out that most fonts which attempt to create the look of a real analog typewriter lack alternative glyphs and other modern features, displaying tell-tale repetitions of aberrations and […]
The New York Times’ logo looks like it might be set in a classic blackletter typeface, but it is in fact hand-made. Enter Chomsky, a typeface designed by Fredrick Brennan (yes, the Fredrick Brennan) and derived from the NYT’s distinctive old-timey nameplate. This font is not an exact copy of the New York Times masthead. […]
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]
With the U.S. cautiously reopening, it’s probably time to take stock of where you’re at. After spending all these weeks in the house, you’ve likely already assembled a little list of items you either realized you were missing or need to replace. And those kinds of revelations probably apply to nearly every room. We got […]