Pepe as a universal symbol for love, peace and acceptance

Matt Furie is the creator of Pepe the Frog, a "peaceful and chilled out" character that appeared in his 2006 zine, Boy's Club. Matt wants to reverse the "negative" branding Pepe's received of late and has launched a Kickstarter for a new zine "reclaiming Pepe's status as a universal symbol for peace, love, and acceptance."