You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
I can open your eyes Take you wonder by wonder Over sideways and under On a magic carpet ride Credits: Hiskm and Dahlek88 (r/Aquariums, thanks Dustin Hostetler!)
Belly up to the bar for Stephen Molloy’s cocktail shaker take on the classic cups and balls magic routine: I was asked to share my handling here. Hope you guys enjoy :) (Instagram molloy894) from r/Damnthatsinteresting (via /damnthatsinteresting)
This deck of 56 ‘Rider Back’ Bicycle playing cards has blank faces. These come in handy for a number of magic tricks. The cards are printed on US Playing Card stock, and excepting the missing printed faces are identical to your regular deck of Bicycle 808 cards. Magic Makers Bicycle Blank Face Red Back Card […]
Seems like drones are doing a lot of jobs these days, from reconnaissance to delivery. Now, we can add “keeping the Death Star safe” to that list. Whether you’re a drone enthusiast or a Star Wars fan, these Star Wars Propel Drones are undeniably the coolest toy around. Yes, that’s a fully functional drone replica […]
It’s spring clearance time for the Boing Boing Store, when some of the best deals from the holidays return even cheaper than before. From top-rated apps to educational software to the cutest record player of all time, they’re all back with a little extra incentive. Shop your heart out before tax season wraps up! Use […]
Big companies want automation on a big scale. Doing that means diving into the tricky world of machine learning and data science. And no matter what platform you’ll be implementing it on, you can learn how with the Machine Learning & Data Science Certification Training Bundle. In 48 hours and through eight courses, this bundle […]