You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
This holiday we are entertained! The master magician who spends his spare time communicating with the dead, Rob Zabrecky, has decided to host a Thanksgiving Marathon of his amazing seance series ‘Other Side with Zabrecky.’ A cavalcade of colorful characters join Zabrecky to contact spirits of their choice. Guests include Will Forte, Kate Flannery, Jack […]
David Arquette is my new fashion hero. After you watch every episode of Other Side with Zabrecky, you will want to read his book.
This is a great clip. If you’re into jugglers doing funny things or 500-volt stun guns, you’re in for a treat.
The biggest companies in the world rely on Python to power their technology and services, and more brands of all sizes are jumping on board. As the second best-paid programming language in the country, Python offers developers the chance to make an average of $120K a year. Take your career, and your salary, to the […]
You’d be surprised anyone would have to say this, but…there are plenty of items that don’t belong in a suitcase. Like a bag of dead birds. No, really…people are actually packing bags of small dead birds into their luggage these days. Look, we can’t tell you how to pack. That’s your business. But we can […]
Presidents’ Day and VPNs may not be a natural fit at first glance. But think about it for a minute. George Washington and Abraham Lincoln were both American presidents whose legacies are forever tied with liberty and freedom. And what is a VPN service if not absolute web liberty and freedom for all your digital […]