You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
This gravity defying water trick, watch til the end. from r/blackmagicfuckery A science teacher uses a classic but eternally astonishing magic trick in a lesson on atmospheric pressure and surface tension. The real magic though is the infectious curiosity she sparks in her students. (Here’s the secret and the science.)
This is more impressive to me than being able to solve it in 1.2552 nanoseconds or whatever the current record is. (GlobalMagicians)
Jordan Reeves, 13, was born with a left arm that doesn’t extend past her elbow. Last year, Jordan dreamt up a curious prosthetic arm that resembles a unicorn horn and shoots glitter out of its tip. Then, working with her prosthetist and technical designers at Autodesk, she designed and built the magical contraption. “I wanted […]
Does your gaming setup need an upgrade? No need to wait for Christmas. We’ve rounded up the latest tech accessories for your favorite video game platforms. All of them are already sale priced, but you can knock an additional 15% off the final price for Memorial Day by using the online code WEEKEND15. Audeze Mobius […]
Raspberry Pi is one of the world’s most versatile open-source computers. Alexa is a home automation hub with limitless potential. Together, they’re a dream team for ambitious makers, opening the door to everything from automatic lights to voice-controlled robots. Learning Raspberry Pi is meant to be relatively easy for newbies, but its applications with Alexa […]
Heads up: The clock is winding down on a free-entry contest to win not only one of the best smartphones on the market but a handy pair of earbuds. A simple sign-up is all you need to be eligible to win a 256 GB iPhone XS Max, along with AirPods. And while “free” is tough […]