You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
A Fata Morgana is a spectacular optical illusion in which you may see boats floating above the sea or city skylines in the clouds. (The term is named after the Arthurian sorceress Morgan le Fay as her castle was said to hover above the coast of Sicily.) In the video below, Seeker explains the science […]
Actor Harry Anderson, best known for presiding over NBC’s ‘Night Court,’ has died. He was 65.
This elegant, yet faux-distressed set of playing cards is just lovely. A bit more shocking, while every bit as lovely as the Arch Angels or Skulls I have been using, these offer a bit more a gonzo element. Perfect for magic, this is a deck of US Playing Cards with the Bicycle Airflow finish. Red […]
We live during a time where cyberattacks regularly make news headlines, so it should come as no surprise that cybersecurity professionals are experiencing a surge in demand at even the entry level, making now the ideal time to learn the tools of the trade if you’re considering a career switch. The 2018 Supercharged Cybersecurity Bundle offers […]
It’s no secret that companies are eager to hire new project managers and pay them hefty salaries to ensure their initiatives make it from A to B. However, demand alone isn’t quite enough to get your foot in the door as a project manager these days. Without the right certifications, companies will have a hard time […]
Whether you’re looking to switch careers or advance in the one you’re in, chances are you’re going to need to add some new skills to your repertoire before you can make your move. While going back to school is certainly an option, Virtual Training Company makes it possible for users to acquire new skills in […]