You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
This deck of 56 ‘Rider Back’ Bicycle playing cards has blank faces. These come in handy for a number of magic tricks. The cards are printed on US Playing Card stock, and excepting the missing printed faces are identical to your regular deck of Bicycle 808 cards. Magic Makers Bicycle Blank Face Red Back Card […]
Making your own decisions can be hard work. Often, I turn to my trusty Magic 8 Ball. How have things turned out? “Ask again later.”
Magic lifts the spirits.
Things move fast in the world of social media, and they don’t slow down for marketers looking to make an impact. Whether you’re grabbing eyeballs for a major company or a local business, you’ll need to adjust your strategy for every platform. Don’t have a strategy to begin with? That’s where the Social Media Marketing […]
It’s a rude awakening for that rookie vacationer abroad when they try to plug in their gear for the night. Veteran jet-setters know that outlet shapes can vary wildly from country to country, which necessitates that most boring must-have for any world-traveler: A sackful of clunky power adapters. Awkward problem, elegant solution: The Twist Plus […]
Looking for a career in music behind the boards, either as a music producer or DJ? It’s a good bet that you’re going to be working with Ableton Live. Each new iteration of this powerful workstation gives the user more tools to create, and it’s just as well suited for the task of meticulous track […]