You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
This weekend I’m camping in a secret location with a bunch of nutty geniuses. Two of them are Jon Wee and Owen Morse, a comedy juggling team who work together as The Passing Zone. They’re performing Saturday night, September 8, 2018, at the College of Saint Benedict and Saint John’s University in St. Joseph MN, […]
Netflix has a new magic six-part series called Magic For Humans. The show’s star, magician Justin Willman, worked with an audience to help him pull off the trick in this clip. Working together, they make two guys believe they’ve become invisible, and they really, really do believe they can’t be seen. (I was a little […]
New PhD student Samuel Gillis Hogan and colleagues at the University of Exeter are launching a deep study of 15-17th century spell books to understand how people attempted to summon fairies throughout history. “Fairies were thought of as wondrous and beautiful, but mostly dangerous. But people wanted to summon them and harness that power for […]
The human eye is a beautiful, incredible thing, but it’s far from perfect, especially when it comes to examining objects up close. Capable of magnifying objects up to 1,000 times, this portable microscope camera lets you see wonders hidden to your regular vision, and it’s on sale today for $38.99. Don’t let its compact size fool […]
There’s no shortage of apps available for your Mac, and, while it’s great to have options, this overabundance makes it difficult to find the apps worth installing on your computer. Thankfully, there’s the Pay What You Want: The Ultimate Mac Bundle ft. 2Do to simplify the process, which boasts 10 of the best Mac apps out […]
Sleek, minimalist, and convenient, Apple’s AirPods are a popular pick for those looking to upgrade to Bluetooth audio, but not everyone can afford the hefty $160 price tag. Whether you’re on a budget or just want something a little different, we’ve rounded up four pieces of audio gear that make for convenient Bluetooth listening, and […]