You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
“But remember, I lie.” In this video, legendary magician Penn Jillette watches clips from TV and movies that feature magic tricks of one kind or another, and then gives his honest opinion about what’s actually going on. (“Instant Stooging” is totally going to be my next band’s name.) Why is he doing this? Well, Penn […]
In the latest episode of Scam Nation, magician Nate Staniforth went to Anamosa State Penitentiary in Iowa to perform magic for the inmates. Image: YouTube
I used to be on the program committee for the O'Reilly Emerging Technology conferences; one year we decided to make the theme "magic" -- all the ways that new technologies were doing things that baffled us and blew us away.
If you suffer from sleep disorders, there are a number of methods out there to mitigate them: Ambient noisemakers, relaxation tapes, sleep masks, you name it. One thing that doesn’t get tried is headphones, for good reason. Even the smallest earbuds are liable to wake you up if you roll over the wrong way. Now […]
Looking to upgrade that old laptop or tablet? Holiday sales may be way on the horizon, but there’s an even better way to get like-new tech for a steal. Here are 10 of our favorite deals on personal computers and gaming gear – refurbished, renewed or brand new. Acer Touchscreen 11′ Chromebook 16GB (Certified Refurbished) […]
Vape technology has been around long enough that vapers are starting to get picky about their gear. Luckily, so are we. From disposable models to cutting-edge touchscreen atomizers, there’s a vaporizer in this roundup to suit every taste. Hera 2 – World’s Most Advanced Dual-Use Vaporizer Choose between dry herb or oil extraction modes – […]