You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
Wild About Houdini shares the details of Houdini’s suspended straight jacket escape in Los Angeles. For years I’ve been trying to uncover details of Houdini’s first suspended straitjacket escape in Los Angeles. While his 1923 escape is well represented in photos and newspaper clippings, his 1915 escape has proven strangely elusive. This would have been […]
Traffic disappears into a higher dimension, on this bridge. Witchcraft. https://t.co/9jXxSFjXv6 pic.twitter.com/yO9MaGokHy — Cliff Pickover (@pickover) August 5, 2019 Where they’re going, they don’t need roads.
“But remember, I lie.” In this video, legendary magician Penn Jillette watches clips from TV and movies that feature magic tricks of one kind or another, and then gives his honest opinion about what’s actually going on. (“Instant Stooging” is totally going to be my next band’s name.) Why is he doing this? Well, Penn […]
Breaking into the big leagues as a project manager isn’t done overnight, but there are principles that anyone can learn, and they’re applicable to nearly any business. No matter what your field, if there are multiple teams working toward a common goal, you’re going to need a roadmap. The Project Management Professional Certification Training Suite […]
On the one hand, nostalgia is “a corruption of the historical impulse,” according to William Gibson. On the other hand, “Super Mario Bros.” will never not be cool. Luckily, there’s a way to satisfy that retro gaming while still keeping an eye on the future: The GameShell Kit. This thing is simultaneously the last handheld […]
The field of data analytics can get intimidating, even for business professionals who constantly rely on it. But at its heart, its purpose is to simplify. To take mounds of information and distill their insights into a single clear picture. Currently, the go-to software for painting that picture is Tableau. And if you want to […]