You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
This purple and black deck of cards is absolutely lovely. I like to tell myself that decks with lovely and unexpected art work distract people from mistakes as I’m performing sleight of hand. Mostly, I just like fancy decks of cards. Limited Edition Karnival Midnight Purple Deck Playing Cards by Bicycle via Amazon Image courtesy […]
In this clip, magician Paul Vu spends a few minutes blowing Ellen’s mind with his Rubik’s Cube tricks. Though, I kind of got the feeling that she didn’t like being duped by Vu, even in fun. Did you notice that too? (Likecool)
Be the dangerous bad boy with a deck of Skull cards! My second favorite deck of cards is this Skull deck by the US Playing Card Company. I flip back and forth between carrying a deck of Arch Angels, and these Skulls. The Skulls backs are just lovely, with mostly standard Bicycle 808 poker faces. […]
Surfing on public Wi-Fi is convenient, but it’s far from safe. Whether you’re at a cafe or hotel, connecting to an unsecured network exposes you—and your personal information—to a host of hazards, including hackers, government spies, and trackers. Private Internet Access helps you navigate past these risks and tap into a safer, restriction-free internet, and […]
The web is vast, and while there’s room for everyone, competition is stiff when it comes to landing on that first page of a Google search. That’s why developers aren’t afraid to spend exorbitant amounts of time and money on search engine optimization (SEO) to ensure their sites rank higher than others. However, not all […]
Many of us enjoy the aesthetic of vintage electronics, but trying to use most hardware from the 1950’s isn’t necessarily practical. This is especially true where speakers are concerned. While most of us can appreciate the old-school feel of retro speakers, they have a hard time matching the convenience and power delivered by today’s Bluetooth speakers. […]