With Coco Loko you can snort chocolate, sorry, raw cacao infused with a "special energy blend."
The entrepreneur behind this product, 29-year-old Nick Anderson, said he was inspired by Europe's "chocolate-snorting trend." He told the Washington Post, "At first, I was like, 'Is this a hoax?' And then I tried it and it was like, okay, this is the future right here." He then invested $10,000 into creating his own.
The Washington Post reports:
It took about 10 tries over two months to come up with the mixture, which was created by an Orlando-based supplement company.
"Some versions, they just burned too much," Anderson said. "Other times they looked gray and dull, or didn't have enough stimulants."
The effects of the cacao-based powder, he said, last about 30 minutes to an hour, and are "almost like an energy-drink feeling, like you're euphoric but also motivated to get things done."
Wondering if it works? Watch this guy's video first:
Gotta have some of that sweet, sweet (well, not that sweet) raw cacao snuff? One 1.25 oz. jar will set you back $19.99.