OK Soda was a short-lived 1990s soft drink put out by the Coca-Cola company, remarkable for the brilliant postmodern irony of its marketing campaign. Thomas Flight's short documentary tells a fascinating story about its failure.
Can you sell disillusionment? Can you subvert something and achieve the same thing that what you're subverting achieves?
Coca-cola couldn't in 1993. But compare to the successful 2015 LeBron commercial for Sprite, which also sells disillusionment. What, Flight asks, did it do differently?
Flight does point out that OK Soda tasted bad, which might well have been a factor in its quick disappearance.
Conscious postmodernism in advertising usually leads to:
a) Cringe-inducing forced coolness.
b) "How do you do, fellow-cynics?"
c) the toxic media spillway that ultimately dumped America in a giant tub of Trump.
d) The obvious impossibility of marketing piss with metahumor about the awfulness of marketing and of piss.
But sometimes someone gets it right.
Since 2011, Andy Gracie has been selectively breeding flies to thrive under the harsh environmental conditions on Titan, Saturn's largest moon: dark, cold (-179.2C), and with very low atmospheric pressure.
Brazilian tattoo studio Menace Tattoo shared this cool design of a week-old tattoo inspired by the work of Veks Van Hillik. Watch as artist Silvia Martins opens the wings of her new tattoo:
Maxim Zhestkov (previously) created a mesmerizing exercise involving light refracting within computer-generated crystals.
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