OK Soda was a short-lived 1990s soft drink put out by the Coca-Cola company, remarkable for the brilliant postmodern irony of its marketing campaign. Thomas Flight's short documentary tells a fascinating story about its failure.
Can you sell disillusionment? Can you subvert something and achieve the same thing that what you're subverting achieves?
Coca-cola couldn't in 1993. But compare to the successful 2015 LeBron commercial for Sprite, which also sells disillusionment. What, Flight asks, did it do differently?
Flight does point out that OK Soda tasted bad, which might well have been a factor in its quick disappearance.
Conscious postmodernism in advertising usually leads to:
a) Cringe-inducing forced coolness.
b) "How do you do, fellow-cynics?"
c) the toxic media spillway that ultimately dumped America in a giant tub of Trump.
d) The obvious impossibility of marketing piss with metahumor about the awfulness of marketing and of piss.
But sometimes someone gets it right.
Adam Tuminaro gathered clips from his earliest days of drumming to the present, and comments on what he learned at each point. It’s a great motivational template for any creative endeavor. Nobody starts out perfect, and staying focused on improving along with putting in the hours will eventually yield rewards.
Are you at SXSW this week? On Thursday (3/15) at 12:30pm, I’ll be on a panel about art and technology titled: “Why are artists vital to tech’s future (and ours?)” Moderated by Heather Sparks of ScienceSparksArt, the panel also includes artist Rhonda Holberton and curator Aimee Friberg. I’ll be speaking about the Voyager Golden Record […]
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The Nintendo Switch is king when it comes to gaming on the go, but it’s tough to lose yourself in Zelda: Breath of the Wild or Skyrim if your battery dies out. That’s where this Nintendo Switch Battery Charger Case comes into play. Built exclusively for Nintendo Switch, this pack allows for uninterrupted charging while you play, […]
Creative designers play a pivotal role in engaging target audiences and customers, and while companies are eager to bring more of these professionals on board, you’ll have a hard time getting your foot in the door if you’re not using the industry’s best tools. From Adobe to Maya, the eduCBA Design & Multimedia Lifetime Subscription Bundle […]
As more companies aim to reel in costs and boost productivity, project managers are becoming an essential part of many operations, and they’re paid handsomely for their expertise. But, while demand is high, you’ll have a hard time getting your foot in the door if you’re not toting the right certifications. The Official Lean Six Sigma […]