OK Soda was a short-lived 1990s soft drink put out by the Coca-Cola company, remarkable for the brilliant postmodern irony of its marketing campaign. Thomas Flight's short documentary tells a fascinating story about its failure.
Can you sell disillusionment? Can you subvert something and achieve the same thing that what you're subverting achieves?
Coca-cola couldn't in 1993. But compare to the successful 2015 LeBron commercial for Sprite, which also sells disillusionment. What, Flight asks, did it do differently?
Flight does point out that OK Soda tasted bad, which might well have been a factor in its quick disappearance.
Conscious postmodernism in advertising usually leads to:
a) Cringe-inducing forced coolness.
b) "How do you do, fellow-cynics?"
c) the toxic media spillway that ultimately dumped America in a giant tub of Trump.
d) The obvious impossibility of marketing piss with metahumor about the awfulness of marketing and of piss.
But sometimes someone gets it right.
John Unger writes, "Using marble, stone and precious gems, I am creating a series of 14 mosaics that replicate 16th century anatomical engravings. Each mosaic is 7’ x 4’ and presents the figures at life size— viewers can stand before them and see anatomy as though looking in a mirror."
D. Allan Drummond is a a professor of biochemistry, microbiology, and human genetics who has a penchant for trilobites, the marine arthropods that first appeared more than 500 million years ago and went extinct 245 million years ago for unknown reasons. Drummond creates 3D renderings of his trilobite fossils and then has them cast in […]
A roundup from Lithub of the best cover art on books from this year, with commentary. There’s a strong trend toward in-camera or handmade graphics and natural media, with computers only showing up to do things that you don’t need computers to do. I think this is a good thing, but it inspires me to […]
For the true audio enthusiast, there’s a lot of difference between putting on some songs “for background music” and a true listening experience. For the latter, there’s nothing like a pair of sturdy headphones and the powerful speakers that come with them. And the wireless variety doesn’t get much more powerful than the TREBLAB Z2 […]
Digital or analog, there’s a path of least resistance for any project. Finding that path is what the Agile methodology is all about, which is why proficiency in it is a must for any project management position – and the paycheck that comes with it. And the quickest path to learning Agile? The Agile Project […]
Everybody’s flown a paper airplane. But what if you could fly on a paper airplane? Until we invent shrink-ray technology, the PowerUp X FPV Video Paper Airplane Kit will have to do – but it’s as fun as that sounds and more. The original version of this creative toy added drone tech to the old, […]