A new study of driver attitudes toward bikers shows that being able to perceive cyclists is influenced by driver attitudes toward cyclists. Those who don't like or don't care about cyclists don't see them even when looking at them. They also found that the social dominance of vehicles means they have a far higher degree of lethality over "alternative" transportation like biking or walking:
Roadways are highly congested (and thus contested), publicly funded space, and both space and funding are a finite and limited resource. This results in the perception and reality of roadway competition as a zero-sum game between roadway users (Aldred, 2012). It may be that this “realistic” competition is a stand-in for social competition; that is, the roadway is a battle ground for social domination, rather than just access to physical space.
Here's a classic example:
Lots of other great info in there, like how nicer cars are more likely to hit bikes, and the dangers of crossing the street while black. (In B4 b-b-bikers wanna take away muh carz!)
• New study looks at attitudes of drivers toward cyclists, and it ain't pretty (Treehugger)
In this video from Cariacica, Brazil, bus drivers sit on stationary bikes as a bus whizzes past. Why? To give the drivers a visceral sense of what it feels like when a 30,000 pound metal behemoth flies by less than two meters from your exposed body. The goal is to educate the drivers on why […]
As a wise man once said, “It’s funny cause it’s true.” (r/funny)
Eight American kids are killed or injured daily by unsecured guns in their homes. The Ad Council, creators of Smokey Bear and other iconic PSAs, launched the End Family Fire campaign to raise awareness.
Ever wondered what it takes to make the transition from amateur photography to a full career? If you answered “a better camera,” you’re half right. Before you get the equipment, get the know-how to use it with the Hollywood Art Institute Photography Course & Certification. Taught by experienced pros, this course is geared towards shutterbugs […]
Anyone can learn piano, but don’t tell that to the bored kids who had to endure hours of “Chopsticks” and similar drills in their music lessons. Today, there’s a better way. Pianoforall lets you jump right in to discover what makes music fun, leaving you eager to learn more. In a simple but innovative approach, […]
There are two times you never want to just “eyeball” it: Conducting brain surgery and matching shades of paint for your walls. Whether you’re painting or repainting, make sure you’re never just “close enough” to the color you want. Not when the Nix Mini Color Sensor can scan and match any color perfectly. Small enough […]