Burger King Russia has filed a complaint with the country's anti-monopoly agency to have the film It banned because, they say, Pennywise the killer clown is free marketing for McDonald's. From Newsweek:
In the complaint, filed last week and obtained by Russian financial publication Vedomosti, Burger King bemoaned unfair competition, claiming the “protagonist of the movie,” Pennywise, “is an exact copy” of Ronald McDonald, "including the color range and the [balloons] with which the clown lures children.” The company believes that this violates Russia’s advertising laws.
A spokesperson for Russia's Federal Antimonopoly Service (FAS) said Monday that the board would need to examine It and determine whether there was any undue product placement or advertising of McDonald’s that would fall foul of the country’s legislation.
Instagram influencers are easy marks for phishers: they are unlikely to be security-savvy, are easily taken-in by marketing patter, have huge easily-grifted audiences, and Instagram won’t even give them their accounts back afterward. Taylor Lorenz: For young influencers with no direct contacts at Instagram or Facebook, it can be nearly impossible to retrieve a stolen […]
I’m not sure what’s funnier about these Halloween dog treats: the fact that they exist or that they're clled "Bits O' Brains"! My friend Lisa just spotted these at a local Bay Area Target and I was amused, to say the least. I mean, the dog on the package has his own brains exposed. Are […]
Poolboy nails one of the three most pernicious forms of marketing trends: the ironic self-deprecating brand run by some douchey social media manager:
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There are two times you never want to just “eyeball” it: Conducting brain surgery and matching shades of paint for your walls. Whether you’re painting or repainting, make sure you’re never just “close enough” to the color you want. Not when the Nix Mini Color Sensor can scan and match any color perfectly. Small enough […]