Burger King Russia has filed a complaint with the country's anti-monopoly agency to have the film It banned because, they say, Pennywise the killer clown is free marketing for McDonald's. From Newsweek:
In the complaint, filed last week and obtained by Russian financial publication Vedomosti, Burger King bemoaned unfair competition, claiming the “protagonist of the movie,” Pennywise, “is an exact copy” of Ronald McDonald, "including the color range and the [balloons] with which the clown lures children.” The company believes that this violates Russia’s advertising laws.
A spokesperson for Russia's Federal Antimonopoly Service (FAS) said Monday that the board would need to examine It and determine whether there was any undue product placement or advertising of McDonald’s that would fall foul of the country’s legislation.
The Decoy Effect is a simple but powerful trick that marketers use to influence you to buy something that is bigger or more expensive than you need or want. I fall for this every time I go to the movies and think I’m going to buy the medium popcorn but end up getting the large […]
There’s a new wine-and-cheese pairing in town. But it’s not real cheese, it’s one with Cheez-It snack crackers. Yep, for a limited time, Cheez-It and red-blended House Wine are being sold together in the same packaging, a box. PRNewswire: Summer is full of moments to grab a glass of wine and your favorite cheesy snack. […]
This is quite a sight! At Emerald Downs in Auburn, Washington, a bunch of folks in inflatable T-Rex costumes struggled to make their way down the horse-racing track this past weekend. Triguard Pest Control puts on this annual race, which serves as a terrific promotion of the racetrack. This video was placed on Facebook late […]
If there’s one thing that stayed consistent through the last decade or so of tech industry turmoil, it’s the love affair between techies and Linux. There’s just a ton you can do with the OS, and its open-source format means you can customize your rig from the ground up. Apparently not content with that level […]
Accidents happen. And when they do, you’re going to want a dash cam for a second pair of eyes. At the minimum, a decent dash cam can save you vast sums of time and money in case of an accident. But a really good dash cam can do a whole lot more. Here are six […]
The field of data analytics is growing as fast as the internet itself. Self-driving cars, airline pricing, and huge marketing campaigns are all driven by the insights that data scientists can distill out of vast sums of information. Even with the help of powerful software like Python, it’s a highly skilled position. But those skills […]