Burger King Russia has filed a complaint with the country's anti-monopoly agency to have the film It banned because, they say, Pennywise the killer clown is free marketing for McDonald's. From Newsweek:
In the complaint, filed last week and obtained by Russian financial publication Vedomosti, Burger King bemoaned unfair competition, claiming the “protagonist of the movie,” Pennywise, “is an exact copy” of Ronald McDonald, "including the color range and the [balloons] with which the clown lures children.” The company believes that this violates Russia’s advertising laws.
A spokesperson for Russia's Federal Antimonopoly Service (FAS) said Monday that the board would need to examine It and determine whether there was any undue product placement or advertising of McDonald’s that would fall foul of the country’s legislation.
This is easily done yourself, but it was smart of Coors Light (and their creative agency) to create a one-click “Clone Machine” that captures and loops 30 seconds of video of you smiling and nodding along as if you’re paying attention on a Zoom meeting.
Youtuber Microsoft Sam saw something interesting. I left the agency side of advertising over a decade ago because the creativity was smothering me.
Suburban Chicago restaurant The Beacon Tap is offering a free roll of toilet paper with each carryout or delivery order. Normally, restaurant providing toilet paper with their food would be an ominous promotion but in these times, it’s boosted business! From NBC Chicago: “[We were] trying to figure out ideas, and one of our other […]
Entrepreneurs looking for new avenues to reach customers may not have considered one of the fastest-growing content mediums today: podcasting. And we don’t mean just dropping an advertisement for your product or service in the middle of a popular show. Right now, there are about 850,000 active podcasts reaching 165 million Americans. Those listeners are […]
Twitter rants and various online ugliness aside, social media has actually grown up a bit over the past 15 years. In general, users are warier of their interactions on platforms like Facebook or Instagram — and marketers have taken note. In fact, if you felt retailers you saw on social media were only looking to […]
Virus quarantines and shuttered restaurants sent millions of Americans back to their homes, only to rediscover the joys of firing up an oven and cooking something special for themselves. Whether by desire, necessity, or both, many of us have certainly been spending more time in the kitchen these last few months. And we haven’t just […]