This short documentary about Korean fashion is on its surface about the many looks cultivated by Korean designers, but it's especially interesting as an analysis of what late-stage capitalism looks like in a homogenous culture.
In recent years, Korea has emerged as one of the world's fastest-growing fashion markets. Koreans are obsessed with fashion, and the country produces scores of talented designers, many of whom are now breaking out onto the global stage.
Beneath the surface, though, there's an insane market for counterfeit streetwear. Of course, you can find fake clothing all over the globe, but there's places in Seoul that are selling convincing knock-offs of hyped brands like Raf Simons, Off-White, Balenciaga and Fear Of God.