A brand manager at Dong Energy finally convinced them that their company name might be getting in the way of their messaging. They will be Ørsted from here out.
It's actually a pretty cool reason as they pivot to sustainable energy. Via their site:
DONG was originally short for Danish Oil and Natural Gas. With our profound strategic transformation and the divestment of our upstream oil and gas business, this is no longer who we are. Therefore, now is the right time to change our name. Our vision is a world that runs entirely on green energy. Climate change is one of the most serious challenges facing the world today, and to avoid causing serious harm to the global ecosystems, we need to fundamentally change the way we power the world by switching from black to green energy,” Thomas Thune Andersen concludes.
But don't worry. The new logo still has a dong-like appendage on the O.
I don’t know who thought that “beating a black balloon with a bat” was the best way to decide and announce a baby’s gender for them. But the balloon baby clearly looked at the available options and chose “ascension” instead. I hope the parents are happy with that, because I’m pretty sure this guy’s not […]
There are a lot of different language apps out there because nobody learns anything the same exact way – especially not something as complex as a new language. For some people, the best way is to dive in and start talking, but that’s easier said than done if you’re not around those natives you aspire […]
There’s movie merch and then there are artifacts – one-of-a-kind items for the true fans only. These 11 items definitely fall into the latter category. We’ve unearthed movie art, props and other fan touchstones from the major nerd franchises of the last 50 years. Gaze upon these Star Wars and Marvel collectibles and don’t worry. […]
No matter what kind of office you work at, there’s probably an Excel expert in it. And no wonder: Businesses are still discovering uses for one of Microsoft’s flagship software suites beyond just bare-bones spreadsheets. Make October the month you become invaluable at work by taking one of these boot camps in Excel and its […]