A brand manager at Dong Energy finally convinced them that their company name might be getting in the way of their messaging. They will be Ørsted from here out.
It's actually a pretty cool reason as they pivot to sustainable energy. Via their site:
DONG was originally short for Danish Oil and Natural Gas. With our profound strategic transformation and the divestment of our upstream oil and gas business, this is no longer who we are. Therefore, now is the right time to change our name. Our vision is a world that runs entirely on green energy. Climate change is one of the most serious challenges facing the world today, and to avoid causing serious harm to the global ecosystems, we need to fundamentally change the way we power the world by switching from black to green energy," Thomas Thune Andersen concludes.
But don't worry. The new logo still has a dong-like appendage on the O.
Still not the best one.
Image: Csete
