The crackdown on "influencers" engaging in undisclosed paid endorsement roiled Instagram last year, but now the crackdown on sexual misconduct on influencers is affecting readership at Mic, Upworthy, GOOD, and Slate, who quietly paid influencers like George Takei to promote their articles on their personal accounts.
The disastrous Fyre Festival, heavily promoted by young influencers, started things off. In September, the FTC handed down the first of many settlements against influencers. now party time is over for the sites that used their VC money to pay celebrities to promote their feel-good content.
Via The Outline:
A story on Mic reveals that Slate, Upworthy, GOOD, Futurism, and Mic itself have ended partnerships in which they paid Takei to promote their stories on his Facebook page. Alongside debates on abortion and a study about astronauts, his page posted links to clickbait such as “Famous Quotes That Are Always Taken Out Of Context” or “Common Mistakes You're Making with Your Eyeliner,” prefaced with a pun or one-liner, and never appended with a disclosure. The page steadily shares a post an hour — a pace which doesn't appear to have slowed following the accusations or the dropped partnerships.
Given how well clickbait promotion pays, it's no surprise celebrities do it. Takei is far from the only one, and Lil Wayne and Jersey Shore cast regular DJ Pauly D reportedly do the same — but it should be clearly marked as sponsored content, the FTC notes. Earlier this year, the regulator sent out 90 letters warning celebrities using Instagram to shill products and promote brands that they need to admit as much to their followers.
• Publishers paying George Takei to promote stories isn’t just weird — it’s an FTC violation
Images: Pexels, Wikimedia
Facebook also took down a Trump post for the first time, citing COVID-19 misinformation ban
Graham Clark, the 17-year-old Florida boy accused of pulling off the big Twitter hack, pled not guilty to charges on Tuesday. During the security breach, top accounts including Democratic presidential candidate Joe Biden and Tesla/SpaceX CEO Elon Musk were taken over to push a bitcoin scam.
The Twitter account of David Duke, former Grand Wizard of the Ku Klux Klan and failed gubernatorial and presidential candidate, was suspended early Friday. “FUCKING FINALLY!,” tweeted Sleeping Giants, a campaign dedicated to deplatforming bigots. “… We’ve only been asking about this for THREE AND A HALF FUCKING YEARS!” Twitter confirmed to Newsweek that the […]
If you’re a photographer, videographer, or graphic designer, you’ve got a lot of competition charging up behind you. Because while you’ve been trained as a content creator, the task of snapping brilliant images, capturing well-composed video, and posting effective social media is now part of literally everyone’s skill set. For years, Adobe and their ubiquitous […]
After years of hearing a steady drumbeat about the necessity of surfing the web under the protection of a VPN, even the most technophobic among us are starting to come around. But even knowing the dangers one can face from cybercrooks phishing for information from unsuspecting victims online, those last holdouts still have some fears. […]
You may not realize it, but some of the biggest films in movie history have been edited using the same tools some of you use to cut your video of vacationing at Disney World. Giant movies from Oscar favorites The Social Network and Gone Girl to blockbusters like Avatar, Deadpool, and last year’s Terminator: Dark […]