The crackdown on "influencers" engaging in undisclosed paid endorsement roiled Instagram last year, but now the crackdown on sexual misconduct on influencers
is affecting readership at Mic, Upworthy, GOOD, and Slate, who quietly paid influencers like George Takei to promote their articles on their personal accounts.
The disastrous Fyre Festival, heavily promoted by young influencers, started things off. In September, the FTC handed down the first of many settlements against influencers. now party time is over for the sites that used their VC money to pay celebrities to promote their feel-good content.
Via The Outline:
A story on Mic reveals that Slate, Upworthy, GOOD, Futurism, and Mic itself have ended partnerships in which they paid Takei to promote their stories on his Facebook page. Alongside debates on abortion and a study about astronauts, his page posted links to clickbait such as “Famous Quotes That Are Always Taken Out Of Context” or “Common Mistakes You're Making with Your Eyeliner,” prefaced with a pun or one-liner, and never appended with a disclosure. The page steadily shares a post an hour — a pace which doesn't appear to have slowed following the accusations or the dropped partnerships.
Given how well clickbait promotion pays, it's no surprise celebrities do it. Takei is far from the only one, and Lil Wayne and Jersey Shore cast regular DJ Pauly D reportedly do the same — but it should be clearly marked as sponsored content, the FTC notes. Earlier this year, the regulator sent out 90 letters warning celebrities using Instagram to shill products and promote brands that they need to admit as much to their followers.
• Publishers paying George Takei to promote stories isn’t just weird — it’s an FTC violation
Images: Pexels, Wikimedia
Hey, remember when that dangerous orange toddler that runs America retweeted the online blather of a bunch of English facists? Good times. Today, a company that’s made some hilariously poor choices in the area of user privacy, curbing spam and stomping out hate speech proved that they’ve got more of their shit together than the […]
Myspace picked a symbolic day to stop tweeting: September 11, 2017. What happened? Are they among the exodus to other cooler platforms like everyone but the most hopelessly addicted? Maybe they got sick of the porn spam and the cesspool of trolling all-stars, aka verified users?
Everyone knows about the trolls and nazis, but The New Yorker’s David Zweig wrestles with the other strange pallor that descends on Twitter: the feeling that every moment is a self-conscious baring of oneself in pursuit of the metrics and measurements it applies, “a shameful interest in all those prominently displayed numbers.” He installed Ben […]
Companies are always looking for creative ways to reach their audiences, and oftentimes, this involves designers whipping up stunning images and photos to make the connection happen. As such, having an understanding of the industry’s leading design tools can take you far if you’re on the job hunt. The Graphic Design Certification School will familiarize you with […]
The Nintendo Switch is king when it comes to gaming on the go, but it’s tough to lose yourself in Zelda: Breath of the Wild or Skyrim if your battery dies out. That’s where this Nintendo Switch Battery Charger Case comes into play. Built exclusively for Nintendo Switch, this pack allows for uninterrupted charging while you play, […]
Creative designers play a pivotal role in engaging target audiences and customers, and while companies are eager to bring more of these professionals on board, you’ll have a hard time getting your foot in the door if you’re not using the industry’s best tools. From Adobe to Maya, the eduCBA Design & Multimedia Lifetime Subscription Bundle […]