Guy shipped gifts to homeless people

Viral marketing agency head Rob Bliss used Amazon's same-day delivery service to sent gifts of shoes, long johns, and other much-needed items to some people living on the cold streets of New York City.

He writes: "I'm sure this technique could be used with Postmates or whoever else too. I simply wanted to demonstrate how easy and convenient it can be to bring a person in need, what they need, and to encourage that behavior."

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