Ozy was paid to run sponsored stories for clients such as JPMorgan. Ozy, among many others, bought traffic to run up the page view counter, making them appear successful and exposing sponsors' branding to "millions" of "readers". Now the nature of that traffic has been exposed and excuses are being made.
The incident is the latest glimpse at the roots of a crisis of trust in online publishing. Blue-chip advertisers increasingly doubt whether their online ad spending reaches real audiences, and JPMorgan in particular has taken steps to ensure its ads only appear on quality sites. But even quality sites present risks.
Working in collaboration with ad-fraud consultancy Social Puncher, BuzzFeed News identified several other reputable publishers who also received the same invalid traffic during a similar timeframe as Ozy. They include Funny or Die, a video comedy site founded by actor Will Ferrell and several Hollywood producers; Community Newspaper Holdings Inc., a publisher of local newspapers in more than 20 states, which receives the traffic as part of a deal with video company Tout; Bustle Digital Group, a fast-growing digital publisher focused on young women; and PCMag, the venerable computing publication. All except CNHI say they have stopped using the traffic in question.
The charitable view, which casts publishers as desperate rather than fraudulent, is that they think human beings were paid to visit the sites. Even then, this is as legit as chaining a dog to a TV set because someone told you Nielsen boxes are motion-activated. Buzzfeed reports that it's all bots anyway.
Bloomberg’s new paywall isn’t terribly remarkable, but the price–$35 a month–suggests a new type of walled garden. Danny Chrichton favors the paywall model, but… Incentive alignment is one thing, and my wallet is another. All of these subscriptions are starting to add up. These days, my media subscriptions are hovering around $80 a month, and […]
Fort Lauderdale, Florida’s Sun Sentinel daily newspaper published an ad for a gun show on the front page just below stories about a benefit for Marjory Stoneman Douglas High School and another article about the guilty plea of the man who killed 5 people last year at the Fort Lauderdale-Hollywood airport. After Stoneman Douglas families […]
My Institute for the Future colleagues Douglas Rushkoff, Jake Dunagan, and I wrote a research paper on the “Biology of Disinformation” and how media viruses, bots and computational propaganda have redefined how information is weaponized for propaganda campaigns. While technological solutions may seem like the most practical and effective remedy, fortifying social relationships that define […]
Businesses big and small use Microsoft Excel for everything from data visualization to bookkeeping, and chances are you’ve already had some exposure to this ubiquitous tool. Whether you’re looking to improve your hiring potential or boost your Excel efficiency, the Ultimate All-Level Excel Bootcamp can get you Excel-savvy with nearly 70 hours of training, and it’s […]
The workday is long, and inevitably, you’re going to find yourself needing to take a break from the daily grind. With Mini Materials Miniature Cinder Blocks, you can take some time for yourself and decompress by turning your desk into a miniature construction site. They’re available today in the Boing Boing Store for $22.49. Handmade […]
Handheld radios might seem a bit archaic, but in an emergency situation, few things will keep you as reliably connected to the outside world. This Emergency Multi-Function Radio & Flashlight takes the utility of the tried-and-true radio and combines it with a powerful flashlight and self-sufficient energy system. It’s available in the Boing Boing Store for […]