The designers of the Starbucks logo decided that making the siren's face slightly asymmetrical gave her the right mix of mystery and allure.
From Co. Design:
“As a team we were like, ‘There’s something not working here, what is it?'” recounts global creative director Connie Birdsall. “It was like, ‘Oh, we need to step back and put some of that humanity back in. The imperfection was important to making her really successful as a mark.”
Specifically, Lippincott realized that to look human, the Siren couldn’t be symmetrical, despite the fact that symmetry is the well-studied definition of human beauty. She had to be asymmetrical. Can you see it now that you know? Look closely at her eyes. Do you notice how her nose dips lower on the right than the left? That was the fix of just a few pixels that made the Siren work.
“In the end, just for the face part of the drawing, there’s a slight asymmetry to it. It has a bit more shadow on the right side of the face,” says design partner Bogdan Geana. “It felt a bit more human, and felt less like a perfectly cut mask.”
[Photo: courtesy Lippincott]
Marcin Wichary, a wonderful designer/typographer/writer who I had the pleasure of working with at Medium years ago, created this fantastic “Segmented Type Playground.” Learn more via Marcin’s Twitter thread about the project. (Among many other prior projects, Marcin created the playable Pac-Man Google Doodle back in 2010.) For as long as I remember, I was […]
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