The designers of the Starbucks logo decided that making the siren's face slightly asymmetrical gave her the right mix of mystery and allure.
From Co. Design:
“As a team we were like, ‘There’s something not working here, what is it?'” recounts global creative director Connie Birdsall. “It was like, ‘Oh, we need to step back and put some of that humanity back in. The imperfection was important to making her really successful as a mark.”
Specifically, Lippincott realized that to look human, the Siren couldn’t be symmetrical, despite the fact that symmetry is the well-studied definition of human beauty. She had to be asymmetrical. Can you see it now that you know? Look closely at her eyes. Do you notice how her nose dips lower on the right than the left? That was the fix of just a few pixels that made the Siren work.
“In the end, just for the face part of the drawing, there’s a slight asymmetry to it. It has a bit more shadow on the right side of the face,” says design partner Bogdan Geana. “It felt a bit more human, and felt less like a perfectly cut mask.”
[Photo: courtesy Lippincott]
Pro Idee's £369 Paper Bed is made of folds of rigid paper that collapse to a narrow sliver and then expand to 200cm length when needed; the materials are lightweight (total weight, 14.5k) and it can support up to 300kg, and the manufacturer claims it's comfortable, albeit with the addition of a foam pad. (via […]
While vacationing in Kauai, my pal Otto von Stroheim spotted this informative primer on local Hawaiian culture, right on the side of a reusable Foodland supermarket bag. I dug around Ebay and discovered it’s part of a series called “You Know You Local.” Here’s the holiday edition: lead image via Otto, 2 + 3 image […]
Legendary designer Dieter Rams lays out the ten principles underlying his approach to “good design.” A scene from “Rams”, Gary Hustwit’s new documentary about legendary designer Dieter Rams, with original music by Brian Eno. Motion graphics by Trollback & Co.
Use a single password for every website, and you’re compromising your security. Use a different one each time, and you’re bound to lose track of them. The solution? RoboForm Everywhere, a catch-all tool that will not only manage the passwords on every site you visit but generate better ones. As a simple password database, it’s […]
Just a reminder: Print isn’t dead. And now that printers are becoming as portable as cell phones, it might be around for quite some time. Enter the MEMOBIRD Mobile Thermal Printer, a mini-printer that is versatile, portable – and most importantly, never needs a refill on ink or toner. Measuring just a few inches around, […]
What do Facebook, Twitter, YouTube and Google all have in common? Somewhere in their framework, they all use MySQL, that most versatile (and free!) of database management systems. And they’re not alone. If your company or the one you’d like to work for wrangles data (and who doesn’t?), they’re going to need someone with a […]