In an inevitable development, Giphy, which created a very handy platform for creating GIFs from existing content, is now bringing influencers into their studios to deliberately create original GIFs in hopes of getting some of that seconds-long heat for brands.
Via New York Times:
Giphy Studios thinks it can help old-school companies like H &R Block break into private messaging with branded GIF campaigns. For a campaign for HP, a spinoff of Hewlett-Packard, Giphy brought in Matt Cutshall, a star on Instagram, and shot him holding an HP device and acting silly. Absolut Vodka, known since the 1980s for its distinctive photography in advertising, has also succumbed, commissioning GIFs of the fruits that flavor its booze, twisting temptingly.
People used to make websites and videos mainly for fun, too.
• 15 Minutes of Fame Is Too Much. Try 6 Seconds. (NYT)
McKinsey made more than $20m helping ICE design its gulags, advising them to skimp on medical care, food and supervision in a cost-savings measure. But if Uncle Sugar really wants to save some money, it should fire McKinsey, which is by far the most expensive consultancy with a US government contract.
The pharma industry spends $2 on marketing for every $1 it spends on R&D: Shahram Ahari was a rep for Eli Lilly, so he knows how the money was spent: in a tell-all op-ed in the Washington Post, Ahari describes how he lavished spending over doctors, everything from dinners at "so many fancy Manhattan restaurants […]
We've been closely following the plan by Google sister company Sidewalk Labs to build a surveilling "smart city" in Toronto; last week, I sat down with the Out of Left Field podcast (MP3) to discuss what's going on with Sidewalk Labs, how it fits into the story of Big Tech, and what the alternatives might […]
In the early days of the web, everyone wanted a .com domain for their site. As a result, all the good ones got snapped up. But .com no longer has the cachet it once did. In fact, many new businesses and individuals are opting for other top-level domain extensions. One of the most memorable is […]
When the SNES launched back in the early 1990s, it changed gaming forever. One of the innovations was a gamepad with four action buttons — something that has remained a constant on controllers ever since. The 8BitDo SN30 Bluetooth Gamepad brings that iconic design up to date, with Bluetooth connectivity and support for multiple platforms. […]
After a long day at work, cooking a meal from scratch can seem like too much trouble. Unfortunately, the alternative is usually something unhealthy. Enter the Mellow Sous Vide Precision Cooker. This compact water bath uses cutting-edge technology to cook meat and veggies at the perfect temperature for exactly the right amount of time. It […]