Mr. Friendly is a waterless public urinal that integrates a video screen to show you ads while you pee. This is just begging for "gamification." From the Dutch manufacturer:
Every gentleman knows that a toilet break is a moment of relaxation. This is when we have "time on our hands". We seize that perfect moment with our unique Mr.Friendly urinal. Sponsors of environmentally friendly urinals are happy with that moment when they can display a nice video to introduce themselves.
As a location holder you can also use the built-in display. Communicate your message at a unique moment.