Beth Swarecki trained a neural net on the names of products from Gwyneth Paltrow's spiritual hygiene wellness lifestyle shop and its creations are surely good enough to brand.
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11:38 am Wed
May 16, 2018
Neural net trained on Goop products
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Trump's brand sinks with him
A popular conspiracy theory about millionaire presidential candidate Donald Trump is that his campaign is really just a big advertising effort for his “brand”: the Trump name he licenses out to anyone who will pay for it. If this was his plan, Alexandra Bruell writes in the Wall Street Journal, it was a bad one. […]
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Siemens Healthcare demonstrates how to totally fail at rebranding your business
The company formerly known as Siemens Healthcare, as august and sterile as they come in the German healthcare business, is being rebranded as “Healthineers” in advance of a public stock offering. At best, it’s cringe humor, right down to the Teletubbies-style dance music (above, described by the Financial Times as “writhing spandex horror”) from the […]
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Looks like Apple's renaming Mac OS X "MacOS"
Apple’s signaled that its desktop operating system is to be renamed MacOS, making the questionable search string “OS X” a thing of the past. The new brand turned up on an environmental webpage at its site (an official manifestation of hints already found in technical documents), though it was soon replaced by the currently-official name.
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Add Excel to your resume with this 4-course bootcamp
Businesses big and small use Microsoft Excel for everything from data visualization to bookkeeping, and chances are you’ve already had some exposure to this ubiquitous tool. Whether you’re looking to improve your hiring potential or boost your Excel efficiency, the Ultimate All-Level Excel Bootcamp can get you Excel-savvy with nearly 70 hours of training, and it’s […]
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These mini cinder blocks let you build your own desk gear
The workday is long, and inevitably, you’re going to find yourself needing to take a break from the daily grind. With Mini Materials Miniature Cinder Blocks, you can take some time for yourself and decompress by turning your desk into a miniature construction site. They’re available today in the Boing Boing Store for $22.49. Handmade […]
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This solar-powered device will keep you connected during an emergency
Handheld radios might seem a bit archaic, but in an emergency situation, few things will keep you as reliably connected to the outside world. This Emergency Multi-Function Radio & Flashlight takes the utility of the tried-and-true radio and combines it with a powerful flashlight and self-sufficient energy system. It’s available in the Boing Boing Store for […]
