Social rating site Klout saw where society was heading with influencer marketing, but like many bad ideas that were a little ahead of their time, Klout will not live on to see the devastation they helped usher in.
Klout was one of the first to incentivize attention-seeking on social media with rewards of goods and services, not just incremental hits of dopamine. After Lithium acquired the company and put all their data into a machine learning dataset, they tossed it away like someone who lost a "verified" badge. Via CEO Pete Hess:
I’m writing to let you know that Lithium has made the decision to sunset the Klout service, effective May 25, 2018.
Lithium is committed to providing you with the technology and services that will enable you to differentiate your customer experience. Our recent launch of Lithium Messaging is evidence of our focus on this mission. The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machinelearning capabilities but Klout as a standalone service is not aligned with our long-term strategy.
Our goal with these AI and machine learning investments is to improve our customer care capabilities across the board, whether that’s self-service, peer-to-peer, or direct-to-brand. In the near-term, for example, we will be looking to improve agent productivity within SMM and improve the overall user experience in Community through the application of AI, while we are also planning the launch of a new social impact scoring methodology based on Twitter.
Klout is the reason we have people like Trump as leaders, social events like Fyre Festival, and platform-based celebrities like Woah Vicky.
• Sunsetting Klout (via Lithosphere)
Writing on Techcrunch, Zack Whittaker (previously) calls out the timeworn phrase "we take your privacy and security seriously," pointing out that this phrase appears routinely in company responses to horrific data-breaches, and it generally accompanied by conduct that directly contradicts it, such as stonewalling and minimizing responsibility for breaches and denying their seriousness. "We take […]
If you're a disgruntled ex-Facebooker or someone who "made threatening statements" against the company, there's a chance its internal security force is tracking your location and activities, using Facebook's apps and other tracking tools.
The Internet of Dongs is Brad Haines's term for the world of internet-connected, "teledildonic" sex toys, and Haines, along with Sarah Jamie Lewis, have exhaustively documented all the ways in which internet-connected sex toys can screw you, from leaking private data to physically attacking your junk.
What do Facebook, Twitter, YouTube and Google all have in common? Somewhere in their framework, they all use MySQL, that most versatile (and free!) of database management systems. And they’re not alone. If your company or the one you’d like to work for wrangles data (and who doesn’t?), they’re going to need someone with a […]
There’s a reason you’re hearing about the gig economy in every other business story these days. More than ever, people are finding income from more than one source. And if you find the right one, a side hustle can do more than just pad your pockets – it can allow you to finally get paid […]
High-def cameras are available to anyone and for much less than they were just a decade ago. Even the phones in our pockets can be used to shoot and edit short films. It’s never been easier to be a filmmaker, providing you have the technique. Enter the Film & Cinematography Mastery Bundle, an online boot […]