New smartphone app lets museum visitors point at art, then see artists discuss the work

The Hirshhorn Eye (nicknamed "hi") is a new smartphone application that lets visitors to Smithsonian's Hishhorn Museum of Art point their phones at art and hear messages from the artists themselves.

Via their site:

Hirshhorn Eye (Hi for short) is a revolutionary in-gallery art guide that uses image recognition to scan art as you go, instantly unlocking exclusive artist videos and insider info. Connect with contemporary art like never before. Hear directly from artists, with original videos that welcome you into their homes and studios. Come face-to-face with the most exciting creative thinkers of our time, as they tell their own story—Olafur Eliasson, Jeff Koons, Damien Hirst, Lorna Simpson, and many more.

Here are some of the inaugural artists:

The Hirshhorn Eye (via Fast Company)