Small towns are the new (insert hip city neighborhood). It's all about "creatives" and money, isn't it? Sort of.
“In the last couple of years we’ve seen the rise of the exodus of big cities,” said Steven Pedigo, an expert in economic and urban development who teaches at NYU and directs the NYU Schack Institute of Real Estate Urban Lab. “Places are taking the ideas of what people want in urban communities, and smaller and suburban communities are trying to recreate this.” In the past few years he’s seen more people opt out of the less-affordable “superstar” cities and retreat to midsize and smaller cities, many of which have rebranded themselves and begun to attract new residents.
I had a disturbing thought the other day, reading a twitterer who is popular but on the margins of their profession and whose twittering constantly reinforces that self-branding: being a very online sort of person can signify low income and status.
Online is mostly celebrities and celebrants, the hardly trying and the trying hard, and around them is an increasingly disenchanted middle who can no longer find The Others online and whose interest in Being Online more than absolutely necessary is fading. No-one wants to talk about this, despite Having Been Online becoming a Richelieuan menace to professional wellbeing – so long as the famous still tweet, few will feel the ground shifting underfoot.
Which is to say, you shouldn't put roots anywhere you aren't willing to spend the rest of your life.
CNBC’s Megan Graham set up a website full of scraped news from other sites. Most ad networks she submitted it to approved it for ad placement. I only put a few hours of work into this site, but I don’t do this for a living. Real bad actors can get a lot farther than this […]
Trolls: World Tour is a new animated kids’ movie from Universal Studios. Despite the theaters being closed due to the coronavirus pandemic, the film has somehow made more than $100m from streaming media views and other cash-ins such as fast food licensing deals. AMC Theaters, the market leader in the US, has banned Universal Studios […]
Presidential candidate Mike Bloomberg’s billion-dollar ad spend has already upended the 2020 race to challenge Donald Trump, but yesterday’s bizarre and coordinated campaign of meme-style content, published by influencers, has certainly gotten him more attention. Taylor Lorenz: Mick Purzycki is the lead strategist of the Meme 2020 project. He is also the chief executive of […]
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]
With the U.S. cautiously reopening, it’s probably time to take stock of where you’re at. After spending all these weeks in the house, you’ve likely already assembled a little list of items you either realized you were missing or need to replace. And those kinds of revelations probably apply to nearly every room. We got […]