Nowadays, chances are you associate Cherry with the clickety switches on fancy keyboards. But it's been a global company for decades: if it's boring business-to-business hardware and it clicks, it might well be a Cherry.
With an assist from computing legend and junk mail collector Ted Nelson, the Internet Archive has collected a wide array of catalogs featuring some of Cherry Electronics’ Snap-Action switches from the 1960s. One such circular described Cherry’s appeal to manufacturers as such: “An entire company devoted entirely to one product—switches. This specialization means thorough application analysis … efficient, reliable assembly of switches … automated testing techniques … faster service.” And while the firm is best known for its keyboards today, these switches look nothing like the perfectly clicky mechanisms that Massdrop fans and heavy writers have been fawning over for years.
So where were they used? A notable example of a place where you’ve probably unknowingly used a Cherry microswitch is an arcade.
Logitech’s MX Keys [Amazon] is what it finally took to lure me away from mechanical keyboards. It’s a slim yet solidly-constructed full-size model that’s similar to and superior to Apple’s Magic Keyboard. It’s flat, minimalist, heavy, solid and low-profile, with large backlit keys typeset in something similar to Futura Light. The keys are square with […]
Microsoft is to shut shop on the high streets and malls of America, permanently closing its 116 retail stores. Only 10 were overseas; flagship stores in New York City, London, Sydney, and Redmond will be remain as showrooms that do not sell the products. There will be no layoffs, Microsoft reports. Alarm bells rang when […]
Traintrackr is a powered circuit board showing a map of the London Underground, lighting up in real time to show train positions on 333 stations on all 12 main lines. It connects to the tube’s API for live location data every second. The board is 400mm x 300mm and sells for £249. (There’s also the […]
Unless you’re doing a lot better than most of us these days, having a personal masseuse on call isn’t really financially doable. And of course, how many masseurs are still doing house calls or accepting visitors during all this time of medical uncertainty? With skilled human hands mostly out of play right now, it falls […]
It’s almost shocking to say…but there’s actually an incredible amount of manhood wrapped up in how well you cook a steak. Of course, no one would argue your grilling abilities are THAT important. Or that how well you sear a prime slab of beef should have any bearing on your social standing or feeling of […]
The notion of two people sleeping in the same bed always inspires romantic visions of love and intimacy. However, most quickly realize that the romance of sleeping together is often quickly replaced by the realities of the act. One partner snores. The other talks in their sleep. One grinds their teeth. The other hogs the […]