David Zaslav, chief executive officer of HGTV's parent company Discovery, made the announcement during the company's second-quarter earnings call, a spokeswoman told CNN.
"One example of our new project for HGTV will speak to those 'Brady Bunch' fans on the call. ... You may have heard that the house from the iconic series was recently on the market in California," Zaslav said. "I'm excited to share that HGTV is the winning bidder and we'll restore the home to its 1970s glory as only HGTV can. More detail to come over the next few months, but we'll bring all the resources to bear to tell safe, fun stories with this beloved piece of American TV history...."
Former *NSYNC member Lance Bass had taken to social media this week to express his disappointment at losing out on the house.
According to Bass, he was initially told his offer had been the winning one but later learned it had been rejected for a more lucrative offer from a then-unidentified corporate buyer.
Marcia Marcia Marcia! Im feeling heartbroken today. As many of you may have heard, we placed the winning bid on the iconic Brady Bunch house—at least that’s what we were told. The agent representing the estate informed us we made the winning bid (which was WAY over the asking price) after the final deadline for all offers had passed—even writing up the “winning bid” for my team after informing me of the good news. Isn’t a deadline a deadline? This was a dream come true for me and I spent the night celebrating amongst friends, family, and fans alike. The next day, due to “unforeseen circumstances” the same agent informed us that there’s another Corporate Buyer (Hollywood studio) who wants the house at any cost. We were prepared to go even higher but totally discouraged by the sellers agent, they will outperform any bid with unlimited resources. How is this fair or legal?? How can I compete with a billion dollar corporate entity? I truly believe I was used to drive up the price of the home knowing very well that this corporation intended on making their offer and it’s not a good feeling. I feel used but most importantly I’m hurt and saddened by this highly questionable outcome. I just hope it is not demolished. Thanks for all the love and support. #CrushedDream #ShadyAF #DouglasElliman #ShadyBrady To make me happier you can register and vote November 6th!