Summary of how brands manipulate idiots on Twitter

Poolboy nails one of the three most pernicious forms of marketing trends: the ironic self-deprecating brand run by some douchey social media manager:

The other two manipulative trends separating the gullible from their cash on Twitter are influencer marketing and cynical "we care"/issue marketing, for those keeping a list of who we line up first in front of the slicey bois.

brand makes self aware joke