I can imagine the first brainstorm: "What if the monolith in 2001: A Space Odyssey was actually a massive pack of cigarettes? And they found it at the bottom of the ocean?" Here's the actual back story according to Big Dog Media Productions:
When health warnings first appeared on packets in 1971 and the rules for cigarette advertising rules were changed, tobacco companies were faced with the challenge of maintaining brand awareness and driving sales in a market made more aware of the risks than ever before.
The change in rules, coupled with a fresh approach to advertising in general, gave birth to a unique genre of advertising that neatly ticked the boxes of the rule book yet created an art form. As with Surrealist art, these ads aimed to surprise and intrigue the viewer by replacing the objects people expected to see in a particular scene with something incongruous – in this case, a packet of cigarettes.
Collett Dickenson Pearce was tasked with the advertising for Benson & Hedges in 1973....
The story goes that Frank Lowe, Managing Director at CDP in 1977, had two finished campaigns to present. After much debate, he took both campaigns to CDP’s Creative Director, Colin Millward, and asked him his view.
Colin said “…one will let you sleep at night, the other will make you famous.”
(via r/ObscureMedia, thanks UPSO!)
“Where do you think Blondie will be ten years from now?” “San Quentin.”
In these two excellent short animations, data science professor Jeffrey Leek of the Simply Statistics blog and Johns Hopkins Bloomberg School of Public Health, and his university colleague, postdoctoral research Lucy McGowan, explain how “in medicine, there’s often a disconnect between news headlines and the scientific research they cover.”
More Americans view made-up news as a ‘very big problem’ for the country, over terrorism, illegal immigration, racism, and sexism.
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Fried foods are a weakness for many of us. There’s nothing quite like that extra crisp crackle on chicken, fries or onion rings. And for years, our arteries have been paying for the privilege. Lately, the air fryer has been a godsend for those who love the fried stuff but love their body too. If […]