I can imagine the first brainstorm: "What if the monolith in 2001: A Space Odyssey was actually a massive pack of cigarettes? And they found it at the bottom of the ocean?" Here's the actual back story according to Big Dog Media Productions:
When health warnings first appeared on packets in 1971 and the rules for cigarette advertising rules were changed, tobacco companies were faced with the challenge of maintaining brand awareness and driving sales in a market made more aware of the risks than ever before.
The change in rules, coupled with a fresh approach to advertising in general, gave birth to a unique genre of advertising that neatly ticked the boxes of the rule book yet created an art form. As with Surrealist art, these ads aimed to surprise and intrigue the viewer by replacing the objects people expected to see in a particular scene with something incongruous – in this case, a packet of cigarettes.
Collett Dickenson Pearce was tasked with the advertising for Benson & Hedges in 1973....
The story goes that Frank Lowe, Managing Director at CDP in 1977, had two finished campaigns to present. After much debate, he took both campaigns to CDP’s Creative Director, Colin Millward, and asked him his view.
Colin said “…one will let you sleep at night, the other will make you famous.”
(via r/ObscureMedia, thanks UPSO!)
Fox has been ordered to pay $179m to profit participants on the longrunning TV show Bones; the judgment includes $128m in punitive damages because the aribitrator that heard the case found that Fox had concealed the show's true earnings and its execs had lied under oath to keep the profit participants from getting their share […]
* MSNBC did not actually exonerate him.
In 1994, Ikea ran this television commercial in major East Coast US markets. (Interestingly, the commercial’s art director was Patrick O’Neill who went on to be Chief Creative Officer at everyone’s favorite Silicon Valley start-up disaster Theranos!) From a 1994 article in the Los Angeles Times: A few East Coast Ikea stores have been targeted […]
The digital age is well and truly upon us, but let’s not forget there’s a load of free TV content floating literally over our heads. No, we’re not talking about the internet. Signals from major broadcast networks are still gratis for anyone who can pick them up with an antenna. And before you envision those […]
Who said LEGO® had to be ground bound? With The Force Flyers DIY Building Block Fly ‘n Drive Drone, you can turn LEGO® and other building-block creations into fully-functional flying machines. It’s available now in the Boing Boing Store for $39.99. This kit comes with everything you need for remote-controlled long distance flight, including a […]
When businesses need big cloud projects done right, they need experts in DevOps. For the uninitiated, that’s shorthand for the framework that allows development and operations teams to work together toward the same goal – not as independent departments with their own agendas. There’s an arsenal of software that has cropped up to help in […]