Tanya Chen and Katie Notopoulos asked Tide about the "delicious laundry wine" that teens won't be drinking.
When asked if P&G was aware of the dark futility of the internet, and if they had any concerns, the spokesperson provided BuzzFeed News with the following statement:
"We all know laundry detergent is for cleaning clothes. To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box. Whether your Tide comes in a box or a bottle, it should be stored up and away, out of the reach of children."
It's funny, and I will be buying one and reviewing the '18 vintage, but after the whole "eating Tide pods" imbroglio it's hard to avoid the suspicion that this can't be an accident. There's an entire marketing discplipline devoted to avoiding semiotic shelf disasters -- avoiding the packaging formats, colors and type design associated with edible goods -- and this blithely handwaves through a third of it.
“I want to know exact details, hard information about everything!” J.G. Ballard told an interviewer, in the pre-Internet year of 1982.
The typography and semiotics of Alien are fascinating, and now you can have them on your keyboard. The G20 Semiotic Keycap Set from Signature Plastics embodies almost all of Rob Cobb’s design work for the movie, right down to the references to Hindu mysticism from the briefly-glimpsed self-destruction console keyboard.
Chris Noessel and Nathan Shedroff demonstrated that in movies depicting computers in the future, the screens are mostly blue. Some interesting exceptions: 1991’s Terminator 2 made red popular, and the Matrix Trilogy made green the in thing for a while. But within a couple of years, we were back to blue. And it’s been this […]
When you were 10 and your mom demanded you finish your vegetables or go to your room, you were mad. Even as kids, we hated it when we were ordered to do something. Car insurance is a federal mandate, yet that’s only one of the reasons why most Americans would rather do just about anything […]
We all know the drill. As the overlords of the smartphone and tablet markets, the braintrust at Apple very seldom hold sales on their signature devices. So rather than spending almost $1,000 on a brand-new iPad Pro, the folks in Cupertino are instead giving you the opportunity to score one for about a third of […]
Entrepreneurs looking for new avenues to reach customers may not have considered one of the fastest-growing content mediums today: podcasting. And we don’t mean just dropping an advertisement for your product or service in the middle of a popular show. Right now, there are about 850,000 active podcasts reaching 165 million Americans. Those listeners are […]