Procedural generation isn't just for video game landscapes and galaxies. The technique for creating vast amounts of realistic but uncannily superficial content goes back a long way. Pfizer used it to generate drug names in 1956, feeding code to an IBM mainframe and getting potential products in return.
James Ryan (@xfoml) posted excerpts from news article from the time (above), and it's fascinating to read how it's described for a mid-1950s lay audience to whom computers and their ways were utterly alien.
Based on the newspaper's description, Hugo (@hugovk) reimplemented the 60-year-old generator, and now you too can generate thousands of realistic but uncannily superficial drug names.
NEW DRUG NAMES
IMPROPER FOR A FAMILY MEDICINE CHEST
From the full output list I like "coughedore" -- like a stevedore, but for unloading mucus.
I wonder how long it took Pfizer to realize that procgen is useless.
On April 20 (4/20, duh), Carl’s Jr. will sell a cannabidiol (CBD)-infused burger at one of their Denver, Colorado locations. It’s called the Rocky Mountain High: CheeseBurger Delight. Of course, CBD actually doesn’t get you high but can provide other benefits as an analgesic, to reduce inflammation, alleviate anxiety, etc. Anyway, the fast food chain […]
British Columbia -- ground zero for the opioid epidemic in Canada and long a principal point of ingress for heroin -- pioneered the harm-reduction approach with the world's first safe injection sites; now addiction researcher and MD Mark Tyndall wants to go further and end accidental overdoses from fentanyl and other additives by giving registered […]
Pioneering psychonaut Ralph Metzner who co-led the seminal psychedelic research at Harvard University in the early 1960s with Timothy Leary and Richard Alpert (Ram Dass) and co-authored The Psychedelic Experience, has died at age 82. (Above image, Metzner at left with Leary.) Through his life, Metzner helped a great many people through his psychotherapist practice, […]
With the intuitive software out there today, anyone can become a music producer. You’ve probably heard that from any number of laptop impresarios, but you still have to know how to use the tools – and Logic Pro X is one of the best platforms out there right now. In order to get the most […]
Believe it or not, PDF files have been the go-to format for contracts and forms of any type since 1993. And sure, they’re easily shareable – but that’s about it. When you need to edit or sign a document – and you will – that’s when frustration can set in. Luckily, there are workarounds, and […]
It’s 4/20! Smoke ’em if you got ’em – and if you haven’t got ’em, check out this roundup of deep discounts on pipes and other accessories. They’re all on sale, but you can take an extra discount off the final price courtesy of the Boing Boing store by using the online code 420SAVE. Freeze […]