"Ryan ToysReview" is such a simple concept for a YouTube channel. A 7-year-old boy – Ryan – plays with his toys, commenting to the camera as he rolls trucks, squirts glue, pretends to fly airplanes, and whatever else kids do for fun at that age. And yet, he's raking in the bucks, making $22 million this past year, according to Forbes.
These short, simple videos have made Ryan one of the most popular influencers online, with 17.3 million followers and a total of nearly 26 billion views since he (and his parents) launched his main channel, Ryan ToysReview, in March 2015. For Ryan, this means not only an endless stream of toys to play with but also a seemingly endless stream of money: He was this year’s highest-paid YouTube star, earning $22 million in the 12 months leading up to June 1, 2018, Forbes estimates.
What's his secret? Why do so many young people watch his show? "Because I’m entertaining and I’m funny,” the confident little guy told NBC. Right to the point!
Yesterday, Youtube announced that it would shut down, demonetize and otherwise punish channels that promoted violent extremism, "supremacy" and other forms of hateful expression; predictably enough, this crackdown has caught some of the world's leading human rights campaigners, who publish Youtube channels full of examples of human rights abuses in order to document them and […]
Policy shift follows NYT report on YouTube recommendation algorithm pushing kids’ videos to pedophiles
A mom in Brazil became concerned as she watched the viewing numbers on innocent backyard clip her daughter posted to YouTube suddenly climb hundreds of thousands of views. The child posted a video of herself and a friend playing in the family pool. YouTube’s recommendation engine had been suggesting the video as recommended content to […]
So you cut the cord and got rid of cable? Join the steadily growing club. But while you’re out picking a streaming service, you might find one big blind spot: Local TV and sports, not to mention first-run programming from the big cable networks. Luckily, there’s a throwback way to get it for free: The […]
Even if you feel like AirPods are worth the price tag, you’ve got to admit there’s a certain anxiety that comes with using them. What if I lose them? What if they get wet in the rain? Or drenched in sweat? Or fall into the drink you dropped them into? Shiny tech is great, but […]
With the quick-fix appeal of video games and their own cell phones, it can be tough to keep kids focused on supposedly “educational” toys. And while it may seem counter-intuitive to fight tech with more tech, we’re all in when it comes to the Toybox 3D Printer. We’re not sure if anyone had envisioned a […]