In an article published Wednesday, Fast Company revealed that logoed fruits and vegetables are a hot trend with tech companies, beating out the usual swag like stress balls or notebooks. Serial artrepreneur Danielle Baskin (who you may remember from the Your Boss app or Drone Sweaters) is behind this trend. It all started in 2015 after being asked to bring some avocados to a barbecue celebrating the sale of a friend's startup. She thought it would be funny to put the startup's logo on the avocados as a joke. They were a big hit.
In 2017, she started BrandedFruit.com and orders have been coming in steadily ever since.
She has now made branded fruit for everyone from Pizza Hut to Heroku to AT&T. Baskin has also had personal requests: One man ordered several avocados for a wedding proposal. Orders are as small as 10 pieces of fruit that will be centerpieces at an event to 500 pieces that will be handed to out to guests. Each fruit costs, on average, $5 to make. That’s not cheap in the world of swag, which is known for churning out products at rock-bottom prices, like $1 T-shirts or 50¢ tote bags. But it is reasonable to larger companies. “Large companies seem to have enormous budgets for swag,” she says. “I sometimes think I should increase my prices, but I also think it is crazy to spend more than $5 on a piece of fruit.”
Since the article published, Baskin's phone and inbox has been full of requests for branded fruit from around the globe.
Fast Company: The hot new conference swag favored by Lyft, WordPress, and Twitter
Image via Branded Fruit
There are old-school DJs and then there’s DJ Amelia Foxtrot of Austin Phonograph Co. in Texas. Her turntables are antique hand-cranked phonographs and her records are scratchy-sounding 78s. Of course, I was immediately charmed by all of this. I reached out to her and she shared: I’ve been doing phonograph DJ work for 7 years. […]
This week, on the same day, I had not one but two friends tell me about designer Sonia Harris’ “swearing patterns.” Of course, I instantly became a fan. Her hidden-in-plain-sight patterns are subversive yet perfectly understated. For example, this t-shirt’s design appears to be a fancy mandala at first glance. But look closer and you’ll […]
Pink paper towels, a lampshade covered in hair-dye sample swatches, and a fake glass of white wine from Japan are just a few of the eclectic things you’ll find in Amy Sedaris’ rabbit-nibbled one-bedroom Greenwich Village apartment. New York Magazine’s Design Editor Wendy Goodman got a tour of Sedaris’ delightful home despite not bringing a […]
With the intuitive software out there today, anyone can become a music producer. You’ve probably heard that from any number of laptop impresarios, but you still have to know how to use the tools – and Logic Pro X is one of the best platforms out there right now. In order to get the most […]
Believe it or not, PDF files have been the go-to format for contracts and forms of any type since 1993. And sure, they’re easily shareable – but that’s about it. When you need to edit or sign a document – and you will – that’s when frustration can set in. Luckily, there are workarounds, and […]
It’s 4/20! Smoke ’em if you got ’em – and if you haven’t got ’em, check out this roundup of deep discounts on pipes and other accessories. They’re all on sale, but you can take an extra discount off the final price courtesy of the Boing Boing store by using the online code 420SAVE. Freeze […]
