In an article published Wednesday, Fast Company revealed that logoed fruits and vegetables are a hot trend with tech companies, beating out the usual swag like stress balls or notebooks. Serial artrepreneur Danielle Baskin (who you may remember from the Your Boss app or Drone Sweaters) is behind this trend. It all started in 2015 after being asked to bring some avocados to a barbecue celebrating the sale of a friend's startup. She thought it would be funny to put the startup's logo on the avocados as a joke. They were a big hit.
In 2017, she started BrandedFruit.com and orders have been coming in steadily ever since.
She has now made branded fruit for everyone from Pizza Hut to Heroku to AT&T. Baskin has also had personal requests: One man ordered several avocados for a wedding proposal. Orders are as small as 10 pieces of fruit that will be centerpieces at an event to 500 pieces that will be handed to out to guests. Each fruit costs, on average, $5 to make. That’s not cheap in the world of swag, which is known for churning out products at rock-bottom prices, like $1 T-shirts or 50¢ tote bags. But it is reasonable to larger companies. “Large companies seem to have enormous budgets for swag,” she says. “I sometimes think I should increase my prices, but I also think it is crazy to spend more than $5 on a piece of fruit.”
Since the article published, Baskin's phone and inbox has been full of requests for branded fruit from around the globe.
Fast Company: The hot new conference swag favored by Lyft, WordPress, and Twitter
Image via Branded Fruit
After ten years of making and sending custom tiny mail for people via her online transcription service, Postmaster/artist Lea Redmond is dreaming big. She is currently crowdfunding on Kickstarter to bring a magical brick-and-mortar World’s Smallest Post Service to a vintage storefront in downtown Oakland. Yes, you’ll be able to experience the joy of tiny […]
There are old-school DJs and then there’s DJ Amelia Foxtrot of Austin Phonograph Co. in Texas. Her turntables are antique hand-cranked phonographs and her records are scratchy-sounding 78s. Of course, I was immediately charmed by all of this. I reached out to her and she shared: I’ve been doing phonograph DJ work for 7 years. […]
This week, on the same day, I had not one but two friends tell me about designer Sonia Harris’ “swearing patterns.” Of course, I instantly became a fan. Her hidden-in-plain-sight patterns are subversive yet perfectly understated. For example, this t-shirt’s design appears to be a fancy mandala at first glance. But look closer and you’ll […]
Whether you’re an artist, designer or just organizing a photo album, photo editing software is a must. And software designers know it: Platforms like Photoshop and Lightroom have a ton of helpful features, but you’ll pay for them in spades. Luckily, there’s some competition in the photo editing arena. Right now, Skylum’s Luminar software is […]
Who needs a holiday sale? Sometimes there’s no better time than the thick of summer to find deals. We should know – we’ve found ten deep discounts on some must-have items. Whether you’re searching for CBD edibles, exercise gear, chargers or other tech, take a look. But don’t look long – these prices aren’t likely […]
Heading abroad? Even if it’s just a short trip, there’s a lot to prepare for. Travel can be incredibly rewarding, but it can tricky to navigate different cultures and lodging arrangements – and even trickier to do it cheaply. Before you go shopping for suitcases, here’s our pick for a good first investment: The Ultimate […]