In an article published Wednesday, Fast Company revealed that logoed fruits and vegetables are a hot trend with tech companies, beating out the usual swag like stress balls or notebooks. Serial artrepreneur Danielle Baskin (who you may remember from the Your Boss app or Drone Sweaters) is behind this trend. It all started in 2015 after being asked to bring some avocados to a barbecue celebrating the sale of a friend's startup. She thought it would be funny to put the startup's logo on the avocados as a joke. They were a big hit.
In 2017, she started BrandedFruit.com and orders have been coming in steadily ever since.
She has now made branded fruit for everyone from Pizza Hut to Heroku to AT&T. Baskin has also had personal requests: One man ordered several avocados for a wedding proposal. Orders are as small as 10 pieces of fruit that will be centerpieces at an event to 500 pieces that will be handed to out to guests. Each fruit costs, on average, $5 to make. That's not cheap in the world of swag, which is known for churning out products at rock-bottom prices, like $1 T-shirts or 50¢ tote bags. But it is reasonable to larger companies. "Large companies seem to have enormous budgets for swag," she says. "I sometimes think I should increase my prices, but I also think it is crazy to spend more than $5 on a piece of fruit."
Since the article published, Baskin's phone and inbox has been full of requests for branded fruit from around the globe.
Fast Company: The hot new conference swag favored by Lyft, WordPress, and Twitter
Image via Branded Fruit
Star Inn, a pub in Cornwall, has installed electric fencing around its bar. Jonny McFadden, who runs the bar, says it's a "normal electric fence that you would find in the field." When asked if it's turned on, he responded, "Come and find out. There's a fear factor and it works. People keep away from […]
While in quarantine, residents at a North London elderly care facility, and their caregivers, have been posing like Adele, Madonna, David Bowie, and other musical artists for an album cover recreation project. The photographer, Sydmar Lodge's Activities Coordinator Robert Speker, writes that it's his "job and privilege to keep them entertained during the COVID crisis […]
Years before I was blogging for Boing Boing, I had a string of regular jobs, ones that paid the bills but didn't feed my soul. That's not to say I haven't been a lifelong Happy Mutant, no no. I just hadn't realized that it was possible to make a living off of what you love […]
Even as the world takes tentative steps toward reopening against the ebbs and flows of COVID-19, movie theaters remain in a netherworld limbo. High-profile film releases continue shuffling as theater chains, studios and filmgoers grapple with the fact that an enclosed theater may not be a safe place to be for some time to come. […]
The year 2020 has basically kicked down that door and dragged us all into the Zoom age, whether we like it or not. And now that we're basically inviting our boss, co-workers and other business associates into our homes via video, we've unwittingly stumbled into all kinds of new potential for embarrassment. Like when you're […]
One million Americans use American Sign Language as their primary means of communication. But as you'd expect, even though ASL is the sixth-most used language in the US, it isn't just any old language like English or Spanish or French. According to Communication Service for the Deaf, 98 percent of Deaf people don't receive education […]