In an article published Wednesday, Fast Company revealed that logoed fruits and vegetables are a hot trend with tech companies, beating out the usual swag like stress balls or notebooks. Serial artrepreneur Danielle Baskin (who you may remember from the Your Boss app or Drone Sweaters) is behind this trend. It all started in 2015 after being asked to bring some avocados to a barbecue celebrating the sale of a friend's startup. She thought it would be funny to put the startup's logo on the avocados as a joke. They were a big hit.
In 2017, she started BrandedFruit.com and orders have been coming in steadily ever since.
She has now made branded fruit for everyone from Pizza Hut to Heroku to AT&T. Baskin has also had personal requests: One man ordered several avocados for a wedding proposal. Orders are as small as 10 pieces of fruit that will be centerpieces at an event to 500 pieces that will be handed to out to guests. Each fruit costs, on average, $5 to make. That’s not cheap in the world of swag, which is known for churning out products at rock-bottom prices, like $1 T-shirts or 50¢ tote bags. But it is reasonable to larger companies. “Large companies seem to have enormous budgets for swag,” she says. “I sometimes think I should increase my prices, but I also think it is crazy to spend more than $5 on a piece of fruit.”
Since the article published, Baskin's phone and inbox has been full of requests for branded fruit from around the globe.
Fast Company: The hot new conference swag favored by Lyft, WordPress, and Twitter
Image via Branded Fruit
Today I learned that Pee-wee’s Picture Phone was inspired by MAD Magazine! So, there’s this story going around about a guy who fooled his coworkers into thinking he lived in a luxury apartment. By sitting in front a backdrop he printed out and taped together of an “apartment interior,” he made them believe he was […]
Without live sports, what’s a rugby commentator supposed to do during this coronavirus situation? If you’re the brilliant Nick Heath of London, England, you bring your work skills to your everyday life. Over on Twitter, he’s been sharing videos he shot around his neighborhood — made better with his hilarious commentary! (Buy this man a […]
“There are bugs and they will bite on your face.” — a bad review about Sequoia National Park This is hilarious. Designer Amber Share discovered that there were one-star reviews for all 62 of our National Parks and decided to illustrate and hand letter travel posters for them “as a way to put a positive, […]
At this point, it’s every single person’s responsibility to reduce their own carbon footprint and transition to a more sustainable lifestyle. But if you consider the grim fact that the biggest culprit of greenhouse gas emissions from human activities in the U.S. is burning fossil fuels for electricity, things, like pivoting to metal straws and […]
Companies that don’t have their own in-house design teams (which means 99 percent of all companies these days) face lots of serious questions. Among those questions is how you keep up with all the design requirements of a 21st-century company without the personnel. It isn’t just a website or an annual product catalog anymore. It’s […]
In case you’re one of those computer shoppers who instinctively turns up their nose at the very mention of the word refurbished, here are a couple myths worth dispelling. Refurbished equals junk somebody didn’t want. While desktops, laptops, notebooks, Chromebooks and tablets marked as refurbished may have been unboxed at some point, meaning they can […]