Instagrammers are posting things crafted to look like ads and sponsored posts, giving the impression they are paid-up influencers when they are not.
A decade ago, shilling products to your fans may have been seen as selling out. Now it’s a sign of success. “People know how much influencers charge now, and that payday is nothing to shake a stick at,” said Alyssa Vingan Klein, the editor in chief of Fashionista, a fashion-news website. “If someone who is 20 years old watching YouTube or Instagram sees these people traveling with brands, promoting brands, I don’t see why they wouldn’t do everything they could to get in on that.”
Of course, getting caught means instahumiliation. But even that has its own weird cred, these days.
Not all just copy-and-paste from real campaigns. It's mesmerizing, the grasp some of them have on the precise visual and textual vocabulary of the "sponsored post", uncannily bridging authenticity and advertising in a way that fools no-one but would satisfy the client. A client who does not exist, in this case—and may even be cease-and-desisting the instagrammer to cut it out.
This post brought to you by Pan Am, America's Airline To The World.
“I must have stood some three minutes by the counter,” the 54-year-old later said to a reporter.
Something odd is afoot. There have now been 15 disembodied feet inside shoes that have washed ashore in southwest British Columbia over the last 12 years. (Previously.) From CBC: Since 2007, 10 of the 15 missing feet cases have been solved — all tied to missing person investigations, but this case, and four others, remain […]
In 1947, an extraterrestrial spacecraft and its crew (or a weather balloon, or a nuclear test surveillance device) crashed on a ranch about 75 miles north of Roswell, New Mexico. That 78 acre property has just changed hands for the first time since the early 1950s when it was purchased by the Bogle family. Dinwiddie […]
High-def cameras are available to anyone and for much less than they were just a decade ago. Even the phones in our pockets can be used to shoot and edit short films. It’s never been easier to be a filmmaker, providing you have the technique. Enter the Film & Cinematography Mastery Bundle, an online boot […]
Breaking into the indie video game market may be easier than you think. It all starts with an idea, and then it’s a matter of finding the right development platform to bring it to life. No matter what that platform is, it’s a good bet that it’s covered in the 2019 Game Dev & Design […]
Learning a new language like Spanish doesn’t have to be hard. Either you can buy a ticket to a Spanish-speaking country, immerse yourself in the culture and pick it up intuitively – or you can do it from the comfort of the chair you’re in right now by logging on to Rocket Spanish. There are […]