In 2009, Microsoft produced a video imagining the world of 2019. They did well with the software aspects of touchscreen interfaces and machine vision, but overshot the runway on bezel-less devices and the general ubiquity of touchscreens themselves. There's a touchscreen coffee mug! All the depicted applications (such as flexible high-FPS color e-ink) are shown without a batteries or other power sources. This is a mandatory omission in all such future fantasies.
The clip is a general reminder of how predictable developments in basic consumer technology were over this time period. Microsoft was on solid ground exaggerating what were already, in 2009, obvious and entrenched trends, and then imagining what the rich would be doing with touchscreens on everything. Consider that a 2009 iMac is virtually identical, from the front, to a 2018 model. The evolution is in the details: thinness, high-DPI panels, faster hardware, software refinement, and so on. Still no touchscreen Macs, mind you...
Yet everything has changed with how we use this technology, and Microsoft didn't imagine any of that. Check out the Harry Potter newspaper: they went for blandly positive business headlines. This safe bet (also constrained by having to avoid controvertial predictions) turns out to be the most ironically inaccurate prognostication of them all.
But it's not as if they're going to show all their wealthy business travelers weeping before their crypto investments, glumly cycling through the same algorithm-selected tweets again and again, or explaining on YouTube that racial slurs are just gamer talk. Microsoft wasn't thinking of the "beige basement" crowd, after all.
The overall impression is of a "white mirror": this is the soft of dreamy, pleasant, cannily commercial short step into the near-future that surely inspired the dystopian satire, from tone to touch.
There’s no sound in this video, posted by KARK 4 News, depicting two barges slurped inexorably into a dam on the Arkansas River. According to locals, the unmanned barges were loaded with fertilier and broke free of their moorings. two runaway barges broke loose Thursday on the Arkansas River, crashed into a dam in Muskogee, […]
Author Naomi Wolf has a new book coming out titled “Outrages: Sex, Censorship and the Criminalization of Love”. It’s about the emergence of homosexuality as a concept and its criminalization in 19th-century England. …the story, brilliantly told, of why this two-pronged State repression took hold—first in England and spreading quickly to America—and why it was […]
An Orlando homeowner owned a second lot next to the house. He added a pool that straddled the property lines. Then, following foreclosure, the two lots were sold to different owners, one of whom erected a fence. Over the pool. Through the garage. When you’re just dipping your toe in the real estate market It’s […]
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If you can build a cloud infrastructure, you can build a business. Companies are overwhelmingly turning to cloud computing to set up or bolster their network, and it’s easy to see why. It allows on-demand access to processing power, a la carte services, and nearly unlimited storage, all without adding extra systems and the maintenance […]
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