In 2009, Microsoft produced a video imagining the world of 2019. They did well with the software aspects of touchscreen interfaces and machine vision, but overshot the runway on bezel-less devices and the general ubiquity of touchscreens themselves. There's a touchscreen coffee mug! All the depicted applications (such as flexible high-FPS color e-ink) are shown without a batteries or other power sources. This is a mandatory omission in all such future fantasies.
The clip is a general reminder of how predictable developments in basic consumer technology were over this time period. Microsoft was on solid ground exaggerating what were already, in 2009, obvious and entrenched trends, and then imagining what the rich would be doing with touchscreens on everything. Consider that a 2009 iMac is virtually identical, from the front, to a 2018 model. The evolution is in the details: thinness, high-DPI panels, faster hardware, software refinement, and so on. Still no touchscreen Macs, mind you...
Yet everything has changed with how we use this technology, and Microsoft didn't imagine any of that. Check out the Harry Potter newspaper: they went for blandly positive business headlines. This safe bet (also constrained by having to avoid controvertial predictions) turns out to be the most ironically inaccurate prognostication of them all.
But it's not as if they're going to show all their wealthy business travelers weeping before their crypto investments, glumly cycling through the same algorithm-selected tweets again and again, or explaining on YouTube that racial slurs are just gamer talk. Microsoft wasn't thinking of the "beige basement" crowd, after all.
The overall impression is of a "white mirror": this is the soft of dreamy, pleasant, cannily commercial short step into the near-future that surely inspired the dystopian satire, from tone to touch.
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Your smartphone’s GPS is a modern necessity for some trips, but how do you use it safely? It’s been a problem ever since phones went mobile. A certain phone mount even shelled out the money for a commercial during the Big Game, so clearly there’s a market for the solution. Turns out there are a […]