Amazing "extra virgin olive oil" labeling scam

MrConsumer specializes in spotting packaging tricks such as mouse print: small, low-contrast or otherwise obscured text designed to fool the consumer into thinking a product is something it is not. He spotted this very bland, normal looking bottle of olive oil available at Target. It's just olive oil, right? It says right there that it's extra virgin olive oil. Look closer, with a child's perfect eyes.

So how does this company get away with a label so seemingly deceptive? No one had gone after them — until last month. A New York law firm just filed a class action lawsuit against the company alleging that its label is violating the deceptive practice consumer protection laws of all 50 states.

Here's the class-action lawsuit filed against Iberia Foods, the company behind Sunflower Oil & Extra Virgin Olive Oil.

The "Extra Virgin Olive Oil" is in conspicuous gold that is prominent to the eye. By contrast, the sunflower oil disclosure is in black typeset that b lends into the dark green background and will be readily missed once the more ostentatious olive oil disclosure catches the hurried shopper's eye

In any case, much supermarket olive oil is reportedly fake even when it's "honestly" labeled.

I recommend Dehesa de la Sabina [Amazon], an award-winning olive oil sourced from a single-estate cooperative in Spain and not outrageously expensive.