An RSA survey of 6,000 US and EU adults found that only a minority (48%) believes there is any ethical way to use personal data (that figure rises to 60% when considering US respondents alone); 57% believe that data-breaches are the fault of companies for gathering and retaining data, not the hackers who release it; only 17% believe that ad customization is moral; and only 24% believe that newsfeed customization is moral.
RSA is a once-respected security firm whose reputation was permanently, fatally damaged in 2013 when it was revealed that they had intentionally introduced defects into their products so that the NSA could spy on their customers.
Personalization remains a puzzle: Countless studies have demonstrated that personalized experiences increase user activity and purchasing. However, the survey results showed that respondents do not want personalized services at the expense of their privacy. In fact, a mere 17 percent of respondents view tailored advertisements as ethical, and only 24 percent believe personalization to create tailored newsfeeds is ethical.
The Dark Side of Customer Data [RSA]
83% Of Consumers Believe Personalized Ads Are Morally Wrong, Survey Says [ John Koetsier/Forbes]
(Image: Luma Partners)
If you're a disgruntled ex-Facebooker or someone who "made threatening statements" against the company, there's a chance its internal security force is tracking your location and activities, using Facebook's apps and other tracking tools.
The Internet of Dongs is Brad Haines's term for the world of internet-connected, "teledildonic" sex toys, and Haines, along with Sarah Jamie Lewis, have exhaustively documented all the ways in which internet-connected sex toys can screw you, from leaking private data to physically attacking your junk.
The NSO Group is an Israeli firm that has long marketed itself as a “cyber warfare” company, selling mobile surveillance technology to governments that include notoriously corrupt human rights abusers. One of these is Mexico, where NSO spyware played a key role in targeting teachers and journalists, and missing students. On Thursday, NSO Group announced […]
High-def cameras are available to anyone and for much less than they were just a decade ago. Even the phones in our pockets can be used to shoot and edit short films. It’s never been easier to be a filmmaker, providing you have the technique. Enter the Film & Cinematography Mastery Bundle, an online boot […]
Breaking into the indie video game market may be easier than you think. It all starts with an idea, and then it’s a matter of finding the right development platform to bring it to life. No matter what that platform is, it’s a good bet that it’s covered in the 2019 Game Dev & Design […]
Learning a new language like Spanish doesn’t have to be hard. Either you can buy a ticket to a Spanish-speaking country, immerse yourself in the culture and pick it up intuitively – or you can do it from the comfort of the chair you’re in right now by logging on to Rocket Spanish. There are […]