An RSA survey of 6,000 US and EU adults found that only a minority (48%) believes there is any ethical way to use personal data (that figure rises to 60% when considering US respondents alone); 57% believe that data-breaches are the fault of companies for gathering and retaining data, not the hackers who release it; only 17% believe that ad customization is moral; and only 24% believe that newsfeed customization is moral.
RSA is a once-respected security firm whose reputation was permanently, fatally damaged in 2013 when it was revealed that they had intentionally introduced defects into their products so that the NSA could spy on their customers.
Personalization remains a puzzle: Countless studies have demonstrated that personalized experiences increase user activity and purchasing. However, the survey results showed that respondents do not want personalized services at the expense of their privacy. In fact, a mere 17 percent of respondents view tailored advertisements as ethical, and only 24 percent believe personalization to create tailored newsfeeds is ethical.
The Dark Side of Customer Data [RSA]
83% Of Consumers Believe Personalized Ads Are Morally Wrong, Survey Says [ John Koetsier/Forbes]
(Image: Luma Partners)
[I've been in love with Negativland since their legendary copyright battle with U2 and they've been a part of Boing Boing since 2001; it's a pleasure beyond words to be able to debut More Data, their characteristically trenchant video about data privacy and surveillance; see below for notes from Negativland. -Cory]
Sidewalk Labs is the division of Alphabet/Google that builds "smart city" technology; their most ambitious project to date is a massive privatised city-within-a-city planned for Toronto's lakeshore -- a project that received secretly approval to be much larger than was announced, a fact that Sidewalk lied about.
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