A new report from Edison Research finds Facebook's American user-base contracted for the second consecutive year in 2018, shrinking by 15,000,000, and that the biggest declines have come from the coveted 12-34 year old group.
However -- cue sad trombone -- is that large numbers of these people have shifted to using Instagram, which Facebook owns. Facebook recently announced that it would be merging the back-ends of Instagram, Whatsapp and Facebook Messenger, facilitating unified tracking and targeting across all three services.
Facebook did grow among adults over 55.
Facebook has consistently touted growth, despite these figures; Edison Research president Larry Rosin speculates that Facebook is using some combination of measuring global users (rather than US users) and a very loose definition of "active user" to artificially inflate its figures.
Adams: But if we look at Facebook's earnings report, they are still reporting an increasing number of active users. What's behind the difference between what the company is saying and what your survey found?
Rosin: When they're producing those numbers, they're typically talking about their global platform. This is a survey just of the USA. Furthermore, we're asking about usage. We're saying, "Do you currently use Facebook?" Facebook is probably measuring it on, “Do you ever open the app, or do you ever use it on any level?”
U.S. users are leaving Facebook by the millions, Edison Research says [Kimberly Adams/Marketplace]
The Boeing 737 Max is out of service around the world, following a fatal crash of an Ethiopian Airlines and an Indonesian Lion Air flight and there is intense investigation and speculation as to the cause of the crash.
Willie Cade's grandfather Theo Cade was one of John Deere's most storied engineers, with 158 patents to his name; he invented the manure spreader and traveled the country investigating stories of how farmers were using, fixing, modifying and upgrading their equipment; today, Willie Cade is the founder of the Electronics Reuse Conference, having spent a […]
Some 1,600 people were secretly livestreamed while staying in South Korean motel rooms where cameras had been hidden by criminals who operated a 4,000-user service for voyeurs, where a $45/month upcharge bought subscribers the right to access replays and other extra services.
Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]
Despite government legislation and improving caller ID technology, robocalls and scam artists are rampant on the phone lines – up to 35 billion a year in the US alone. They can be annoying at best and a financial threat at worst, but there’s a way to take security into your own hands. One good example […]
If you’re a Mac user, you thrive on simplicity. Everything in its place and a place for everything. Unsurprisingly, there’s a ton of great organizational apps out there for Mac, and now someone’s had the great idea to bundle them all together. Whether you’re running a demanding business or just getting through the day to […]