Staples has unveiled a new logo, pictured above (with the old logo beneath it).
Notice what's wrong with it? The store is called Staples but the logo depicts only a single staple. The old "L" hinted at the physical object, to be sure, but so abstractly it wasn't a problem.
Now we can sleep at night. You're welcome!
It’s a 2d projection of a rhombic hexecontahedron, first generated by Mathematica’s namesake programming language back in the 1980s, when it was as damned close to magic as anything in computer science. Spikey is one of my favorite logos. They went through many variations with many products, inspired by renaissance drawings and a vast selection […]
Future Punk created retro logos and motion graphics for today’s Internet companies if they existed decades ago. The artist was “inspired by great work of Sullivan & Marks, Robert Abel & Associates, Computer Image Corporation and various other early CG/Scanimate companies.” And if you’re not hip to Scanimate: Scanimate is the name for an analog […]
Available free on Archive.org, the 1985 Electronic Engineers Master Vol 2 contains page after page of excellent technology company logos, many of which have been lost to the obsolescence of hardware and business plans. Marcin Wichary the designer/typographer/writer behind the Segmented Type Playground and the Pac-Man Google Doodle, turned the logos into a beautifully haunting […]
Treat yourself, internet: We’ve rounded up some deals from the past week that were too good not to bring back for an encore. Take your pick from home goods, massagers and other tech, all at serious discounts. TREBLAB Z2 Bluetooth 5.0 Noise-Cancelling Headphones Get in the groove and stay that way with these headphones and […]
As cool as your smartphone is, it can’t do everything. When a job requires a little elbow grease, a multitool is a great thing to have around – and might just save your life in the right situation. Here’s a roundup of some of the latest multitool designs, which have come a long way since […]
Whether you own or rent your place, insurance on that home is a necessary hassle – but a new tech-driven company called Lemonade is starting to show that while it might indeed be a necessity, it doesn’t have to be a hassle. Here’s the way insurance typically works: You pay premiums and hope an accident […]