Staples has unveiled a new logo, pictured above (with the old logo beneath it).
Notice what's wrong with it? The store is called Staples but the logo depicts only a single staple. The old "L" hinted at the physical object, to be sure, but so abstractly it wasn't a problem.
Now we can sleep at night. You're welcome!
It’s a 2d projection of a rhombic hexecontahedron, first generated by Mathematica’s namesake programming language back in the 1980s, when it was as damned close to magic as anything in computer science. Spikey is one of my favorite logos. They went through many variations with many products, inspired by renaissance drawings and a vast selection […]
Future Punk created retro logos and motion graphics for today’s Internet companies if they existed decades ago. The artist was “inspired by great work of Sullivan & Marks, Robert Abel & Associates, Computer Image Corporation and various other early CG/Scanimate companies.” And if you’re not hip to Scanimate: Scanimate is the name for an analog […]
Available free on Archive.org, the 1985 Electronic Engineers Master Vol 2 contains page after page of excellent technology company logos, many of which have been lost to the obsolescence of hardware and business plans. Marcin Wichary the designer/typographer/writer behind the Segmented Type Playground and the Pac-Man Google Doodle, turned the logos into a beautifully haunting […]
The latest iPhone cameras are undeniably impressive, but they’re still no match for a professional camera when it comes to taking clear, wide-angle shots. These six accessories will transform your iPhone into a pro-level camera in seconds, thanks to powerful and easy-to-attach lenses. 1. Lemuro 18MM iPhone Wide Lens MSRP: $100 | Sale Price: $80 […]
Few things in life are more universally dreaded than going to the gym, which is unfortunate since a new year usually means making new resolutions to get in shape. Thankfully, this BodyBoss 2.0: Portable Home Gym has everything you need to burn fat and build muscle in the comfort of your own home. With just […]
If one of your New Year’s resolutions is to travel more, you owe it to yourself to learn the language of the place you’re visiting. If you’re not sure where to start, give these resources a look. From mobile apps to online courses, these products can get you conversant in a new language before you […]