Chobani's new custom typeface heralded a headlong return to swirly 1970s type.
It's not just nostalgia. Blame high DPI displays, too!
Today’s movement toward fonts reminiscent of the ’70s is partly a matter of advancing technology, Jen says: As phone and TV screens have improved, designers don’t have to worry as much about pixelation when working with curves. But nostalgia is a powerful factor, too. Elizabeth Goodspeed, a graphic designer who works at the branding agency RoAndCo, believes that for many consumers, ’70s-esque fonts represent a safe retreat into the past — a safer retreat, importantly, than the one currently offered by midcentury Swiss Style, which inspired all of those minimalist startup logos with its grid layouts and sans serif fonts.
The recent use of 70s type in corporate branding is showy in a way that suggests a fad rather than a sustained trend, but such a trend does exist toward more utilitarian typefaces from the era. You might be seeing a lot of Windsor, Souvenir and chunky Caslons in the next few years. However ugly and cheesy you might consider all this, it's a merciful antidote to 2010s tech culture anglegrinding every logo into the same sort of bland, soulless sans-serif font.
Off you go to the groovy section of dafonts for your new side-hustle logo!
Sunday brought us McKay Coppins’ detailed interview with Mitt Romney, the last Republican grandee to hold out against Trump’s domination of the party. In it, Romney mentioned in passing that uses a secret Twitter account to keep tabs on stuff. Ashley Feinberg tracked it down with ruthless cunning and fast results: This Sure Looks Like […]
A black security guard at Madison West High School in Madison, Wisconsin, asked a student—also black—to stop calling him the n-word. The school fired the security guard, citing its zero-tolerance policy on racial slurs. Marlon Anderson’s Facebook post in which he describes his termination from the Madison School District after working there for 11 years […]
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In recent years, natural language processing technology and language translation technology have advanced greatly. The trouble is, language translation software typically comes in the form of apps. And while your mileage may vary on their usefulness, they share one thing in common: a serious drain on the battery for your smartphone, the very thing you’ll […]
Treat yourself, internet: We’ve rounded up some deals from the past week that were too good not to bring back for an encore. Take your pick from home goods, massagers and other tech, all at serious discounts. TREBLAB Z2 Bluetooth 5.0 Noise-Cancelling Headphones Get in the groove and stay that way with these headphones and […]
As cool as your smartphone is, it can’t do everything. When a job requires a little elbow grease, a multitool is a great thing to have around – and might just save your life in the right situation. Here’s a roundup of some of the latest multitool designs, which have come a long way since […]