Chobani's new custom typeface heralded a headlong return to swirly 1970s type.
It's not just nostalgia. Blame high DPI displays, too!
Today’s movement toward fonts reminiscent of the ’70s is partly a matter of advancing technology, Jen says: As phone and TV screens have improved, designers don’t have to worry as much about pixelation when working with curves. But nostalgia is a powerful factor, too. Elizabeth Goodspeed, a graphic designer who works at the branding agency RoAndCo, believes that for many consumers, ’70s-esque fonts represent a safe retreat into the past — a safer retreat, importantly, than the one currently offered by midcentury Swiss Style, which inspired all of those minimalist startup logos with its grid layouts and sans serif fonts.
The recent use of 70s type in corporate branding is showy in a way that suggests a fad rather than a sustained trend, but such a trend does exist toward more utilitarian typefaces from the era. You might be seeing a lot of Windsor, Souvenir and chunky Caslons in the next few years. However ugly and cheesy you might consider all this, it's a merciful antidote to 2010s tech culture anglegrinding every logo into the same sort of bland, soulless sans-serif font.
Off you go to the groovy section of dafonts for your new side-hustle logo!
Air Canada flight 759’s captain and co-pilot had been awake all day and were coming into San Francisco in the early hours of the morning, at the lowest point of their circadian cycle. A runway was closed for resurfacing, but they forgot or missed the note, and as a result almost landed on a taxiway […]
The Daily Beast reports that a water polo team from a California high school sang Nazi songs during an awards ceremony.
Truck Torrence is an indie artist, creator of the kawaii Dumpster Fire, a classic internet meme image offered as limited-edition pins and toys. Daily Wire is a website founded by right-wing provocateur Ben Shapiro, at whose Amazon store may be found a crude copy of Torrence’s design. Here’s Torrence’s original animation: And here’s a close-up […]
The field of data analytics is growing as fast as the internet itself. Self-driving cars, airline pricing, and huge marketing campaigns are all driven by the insights that data scientists can distill out of vast sums of information. Even with the help of powerful software like Python, it’s a highly skilled position. But those skills […]
If you’re marketing on the web, your Google-fu needs to be strong – and up to date. Without a firm grasp on what drives traffic, you’ll never be able to take the wheel. That’s why even if you know where to put your keywords, a little extra effort goes a long way on any marketer’s […]
Want to keep the dentist away? A little tooth care at morning and night isn’t bad, but it won’t keep the stains from smoking or fried foods at bay for long. If you enjoy your food and want to avoid the consequences, an upgrade from that old analog toothbrush can make a huge difference. Among […]