Chobani's new custom typeface heralded a headlong return to swirly 1970s type.
It's not just nostalgia. Blame high DPI displays, too!
Today’s movement toward fonts reminiscent of the ’70s is partly a matter of advancing technology, Jen says: As phone and TV screens have improved, designers don’t have to worry as much about pixelation when working with curves. But nostalgia is a powerful factor, too. Elizabeth Goodspeed, a graphic designer who works at the branding agency RoAndCo, believes that for many consumers, ’70s-esque fonts represent a safe retreat into the past — a safer retreat, importantly, than the one currently offered by midcentury Swiss Style, which inspired all of those minimalist startup logos with its grid layouts and sans serif fonts.
The recent use of 70s type in corporate branding is showy in a way that suggests a fad rather than a sustained trend, but such a trend does exist toward more utilitarian typefaces from the era. You might be seeing a lot of Windsor, Souvenir and chunky Caslons in the next few years. However ugly and cheesy you might consider all this, it's a merciful antidote to 2010s tech culture anglegrinding every logo into the same sort of bland, soulless sans-serif font.
Off you go to the groovy section of dafonts for your new side-hustle logo!
Ed Lawson describes the scene of an accident in no uncertain words. “I don’t know where the fuck that came from!
Jambajim writes: In 1992, the El Paso police department fancied themselves rappers in this cautionary tale about gangbangers. The song’s called “Think Twice” (words & music by Greg Brickey) and it’s pretty awesome. I bet a lot of gang members saw this and were like “Woah, I should stop being a gang member!” Even now, […]
A doctor in Britain leveled a complaint against food company Müller over its latest product, yoghurt flavored to taste like gin cocktails and containing a small amount of alcohol. The yoghurts, which were launched last year, contain 0.5% gin. A spokesperson for the yoghurt maker said the product was fat-free, high in protein and contained […]
From OneDrive to Slack, there are numerous ways to store files online. Because many platforms offer a certain amount of free storage, it makes sense to mix and match. However, spreading your files across multiple apps can make things very confusing. Rethink Files offers a simple solution. By connecting to all your other cloud storage […]
Winter can be a difficult time of year for golfers. Between the freezing temperatures and frequent snow showers, maintaining your handicap can seem almost impossible. When the fairways are frozen solid, the PhiGolf simulator lets you practice at home. This device captures every nuance of your swing to provide virtual coaching. Better still, you can […]
Photoshop is one of the most widely used photo editing tools out there, to the point that it’s the default program designers think of whenever they need work done. Small wonder, too: The flagship software in Adobe’s creative suite is very powerful — if you know how to use it. There is a lot to […]