Chobani's new custom typeface heralded a headlong return to swirly 1970s type.
It's not just nostalgia. Blame high DPI displays, too!
Today’s movement toward fonts reminiscent of the ’70s is partly a matter of advancing technology, Jen says: As phone and TV screens have improved, designers don’t have to worry as much about pixelation when working with curves. But nostalgia is a powerful factor, too. Elizabeth Goodspeed, a graphic designer who works at the branding agency RoAndCo, believes that for many consumers, ’70s-esque fonts represent a safe retreat into the past — a safer retreat, importantly, than the one currently offered by midcentury Swiss Style, which inspired all of those minimalist startup logos with its grid layouts and sans serif fonts.
The recent use of 70s type in corporate branding is showy in a way that suggests a fad rather than a sustained trend, but such a trend does exist toward more utilitarian typefaces from the era. You might be seeing a lot of Windsor, Souvenir and chunky Caslons in the next few years. However ugly and cheesy you might consider all this, it's a merciful antidote to 2010s tech culture anglegrinding every logo into the same sort of bland, soulless sans-serif font.
Off you go to the groovy section of dafonts for your new side-hustle logo!
The Google Cemetery is an online collection of the useful stuff Google has made (or replicated) and then destroyed. An elegy to things we should never have given over to it in the first place, a lament for the lessons never learned.
Who wouldn’t want to buy a telescreen from Facebook, the least-trusted privacy merchant on Earth, so that they may be placed around the house? The obviously despised Facebook Portal will now be half-price, reports Matt Navarra. Details: No, you’re not misremembering the details from that young adult dystopian fiction you’re reading — Facebook really does […]
A man with a “long, long history” of wanking on horses was arrested, released, and then arrested again within hours after claiming his second alleged victim in a day. The man, 61, said he had been planning to see his doctor for libido suppressing drugs but instead went to a field after being freed from […]
The digital age is well and truly upon us, but let’s not forget there’s a load of free TV content floating literally over our heads. No, we’re not talking about the internet. Signals from major broadcast networks are still gratis for anyone who can pick them up with an antenna. And before you envision those […]
Who said LEGO® had to be ground bound? With The Force Flyers DIY Building Block Fly ‘n Drive Drone, you can turn LEGO® and other building-block creations into fully-functional flying machines. It’s available now in the Boing Boing Store for $39.99. This kit comes with everything you need for remote-controlled long distance flight, including a […]
When businesses need big cloud projects done right, they need experts in DevOps. For the uninitiated, that’s shorthand for the framework that allows development and operations teams to work together toward the same goal – not as independent departments with their own agendas. There’s an arsenal of software that has cropped up to help in […]