Chobani's new custom typeface heralded a headlong return to swirly 1970s type.
It's not just nostalgia. Blame high DPI displays, too!
Today’s movement toward fonts reminiscent of the ’70s is partly a matter of advancing technology, Jen says: As phone and TV screens have improved, designers don’t have to worry as much about pixelation when working with curves. But nostalgia is a powerful factor, too. Elizabeth Goodspeed, a graphic designer who works at the branding agency RoAndCo, believes that for many consumers, ’70s-esque fonts represent a safe retreat into the past — a safer retreat, importantly, than the one currently offered by midcentury Swiss Style, which inspired all of those minimalist startup logos with its grid layouts and sans serif fonts.
The recent use of 70s type in corporate branding is showy in a way that suggests a fad rather than a sustained trend, but such a trend does exist toward more utilitarian typefaces from the era. You might be seeing a lot of Windsor, Souvenir and chunky Caslons in the next few years. However ugly and cheesy you might consider all this, it's a merciful antidote to 2010s tech culture anglegrinding every logo into the same sort of bland, soulless sans-serif font.
Off you go to the groovy section of dafonts for your new side-hustle logo!
In the vein of Biggie the Tank Engine, but significantly worse.
“Let’s follow the power cord and see where it goes,” the narrator says, and you know it’s going to be good, but then find out that it’s really good. Here’s an update from 7 years later:
Dropbox syncs files between computers, but who wants that? The New Dropbox, announced this week, has all sorts of wonderful features to organize your cloud content, package your designs, integrate with slack, and to eat half a gig of RAM just by running on your computer. John Gruber writes that it sucks. All I want […]
When it comes to large computer systems, not one of them is fully secure. Even with constant updates to the platforms that keep vital networks humming, there’s always a back door. And companies are willing to pay handsomely to effective bouncers that can keep an eye on them. Call them ethical hackers or white hat […]
So you’ve visited the Kennedy Space Center every year. You’ve watched “The Right Stuff” for the 95th time. There must be something to do while you’re waiting to join Space Force for the next manned mission to Mars or the moon. Here’s a combo that should raise a salute from any fan of space or […]
Looking for a new tablet? If you haven’t upgraded in a while, it might be time to check out the latest iPad Pro for two very good reasons. First, the 2018 model is a real workhorse. The 12X Bionic chip processor means it can handle any task you set out for it, and still have […]