Amazon's search results for basic consumer electronics are dominated by no-name brands with hundreds of obviously-fake 5-star reviews. The company claims to put a lot of effort into stopping this, but few are apparent, leaving the world to speculate at Amazon's plans for the market at hand: people who search vaguely for cheap things and buy whatever the algorithm picks for them. I wondered if Amazon is permitting it because it doesn't want low-information consumers to know what low-margin items are reliable, but that seems awfully cynical, doesn't it? The idea it's cultivating a "trust hole" it can later plug with Amazon Basics or other decent-quality house brands just seems too mwa-ha-ha-ha conspiratorial.
Anyway, the Beeb interviewed some of the folks who crank out fake Amazon reviews in return for free stuff or money. Sounds like a fun gig!
"I have written reviews from numbing creams to eBooks to downloadable independent films," he says. "I think it's bad - but I think everyone's doing it," says Mr Taylor, describing himself as "cynical". "Since I started doing it I tell my family and friends not to trust reviews. If you are going to buy something you should do more research than look at a couple of five-star reviews on Amazon."
He says writers are paid to buy the product and then leave a review, meaning the review can be verified.
Et tu, numbing creams?
A woman in Glendale, California opened an Amazon box she was expecting but was surprised by the contents: numerous bottles of narcotics like oxycodone, hydrocodone and morphine, along with an invoice from the Drug Enforcement Administration. From KABC-TV: “Let me be clear, this package was not sent by DEA and these drugs were never in […]
Amazon says it will deploy an artificial intelligence surveillance system in warehouses that tells workers if they are too close to colleagues, as the coronavirus pandemic rages on and workers are placed at risk.
The European Union is expected to formally file charges against Amazon.com for harvesting data from third-party sellers, and using that information to compete against those sellers on the sales platform.
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