On April 20 (4/20, duh), Carl's Jr. will sell a cannabidiol (CBD)-infused burger at one of their Denver, Colorado locations. It's called the Rocky Mountain High: CheeseBurger Delight. Of course, CBD actually doesn't get you high but can provide other benefits as an analgesic, to reduce inflammation, alleviate anxiety, etc. Anyway, the fast food chain insists this isn't a publicity stunt but the beginning of an actual market test. From CNN:
"It is something that feels right for the brand," (Carl's Jr. senior vice president of brand marketing Patty Trevino) told CNN Business. "We are all about innovation..."
The chain first decided to explore CBD in January, after introducing a product based on another trend. Earlier this year, the chain announced a plant-based alternative to its signature burger in partnership with Beyond Meat.
"I was sitting down with our head chef Owen Klein, and we were talking about trends," Trevino said. After the Beyond Meat launch, they came up with a wish list that included a CBD product. "We looked at ourselves and said, you know what, let's try."
Starting small, in a market where cannabis regulation is "really strong," will allow Carl's Jr. to figure out how to move forward. Testing CBD could give the company an edge over competitors, because most of its locations are in Western states, where recreational cannabis is legal.
Talk about marching powder… U.S.Customs and Border Protection officers intercepted 21 pounds of cocaine hidden in the arches of boots on their way from Bogota, Colombia to Haverstraw, New York. A drug dog named Betty sniffed out the contraband on a train as it passed through Cincinnati, Ohio before anyone could use it to put […]
My pal Dave has proclaimed that Friday, July 24th will be Dopey Day. I wrote about his popular Dopey Podcast (touted as a “dark comedy of drug addiction”) in March 2018. At the time he had a co-host, Chris. Just a few months later, Chris had died of an overdose. Dopey Day is to “commemorate […]
Grad student Andrew Yockey of the University of Cincinnati found that LSD use is way up in the US since Trump got elected. He adds, “Now that COVID’s hit, I’d guess that use has probably tripled.” Via Scientific American:
You may not realize it, but some of the biggest films in movie history have been edited using the same tools some of you use to cut your video of vacationing at Disney World. Giant movies from Oscar favorites The Social Network and Gone Girl to blockbusters like Avatar, Deadpool, and last year’s Terminator: Dark […]
Now that the initial furor and shortages have subsided, it’s probably not a bad time to start considering your long-term cleaning and disinfecting plans. Sure, that might seem anywhere from overly cautious to outright ridiculous, but the threat of COVID-19 appears poised to be present for a while and the need for quick travel clean-up […]
With more and more companies moving all their operations into the cloud, the need has never been greater for those with the skills to map exactly how an organization reconstitutes itself in that new environment. Network architects responsible for determining all the communication, storage, and infrastructure needs of an expansive organization are among the most […]