Helium shortage deflating Party City's business

Party City, the brick-and-mortar retailer that's a one-stop-shop for single-use, brightly-colored plastic crap and other festive decorations, is closing 45 of its 900 stores across the country. Store profits are down due to the shortage of helium on the planet; Party City historically makes big money from filling balloons. From CNN:

The Earth holds pockets of helium buried under rock, but it's notoriously hard to capture because it, well, floats. When drilling or fracking for natural gas, energy companies capture some helium and sell it. But helium makes up a tiny percentage of the gasses trapped under rock formations. Over the past few years, some drillers have claimed to find troves of helium buried underground, but those haven't always panned out. Party City said it really started feeling the pinch in August 2018...

The good news for Party City is it signed an agreement with a new helium supplier. Party City believes the new supplier can help it return its balloon business back to normal starting in the summer, and it hopes the supplies will last for the next two-and-a-half years...

(Party City CEO) Harrison cautioned, however, that the additional helium wasn't a sure thing. Party City's new supplier might believe it is sitting on a lot of helium, but it can't know for sure until it bottles and sells it.