This alarmingly funny video shows an "Apple Engineer" explaining the company's forthcoming $999 monitor stand. This guy is better than the "Downfall" meme!
Also funny: to see people who had complained vocally about Apple's lack of truly "pro" gear denouncing it when it finally came along, because it was too pro. Perhaps Apple should have made a promotional video shamelessly explaining the stand and its veblen-tech price. People would have hated it, all the same, but at least it would have been clear who the customer was.
If by "pro" we didn't mean that kind of "corporate buyer" level, what does it mean? That fuzzy-edged class of designers, developers and "creatives" often identified as Apple fans?
Here's one way of looking at it: if you're all in for Apple and were waiting to spend $2500 on a modular computer to edit photos or book designs or write beautifully-typeset articles or the simple code that generates them—people like me!—Apple's answer to that is no. We can get a non-modular iMac, or we can get a Mac Mini with an eGPU and external monitor for the specialized work that requires those things.
If someone sold an eGPU that actually matches the Mac Mini (they're all either huge ugly PCI-slotted toasters or plasticy MXM-slotted bricks) I bet they'd clean up.
Hell, I'd be all in for a pro version with XLR connectors, phantom power—and maybe a SCSI port or two.